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  • MBA, Ph.D in Management
    Harvard university
    Feb-1997 - Aug-2003

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    Strayer University
    Jan-2007 - Present

Category > Business & Finance Posted 23 Jun 2017 My Price 10.00

Marketing Research and Consumer Behavior – MBA 7603

Marketing Research and Consumer Behavior – MBA 7603
Marketing Research Project Part 3
Part 3 – Data Analysis and Conclusions – 100 points
Students will consolidate, analyze, and draw conclusions from the results of their primary
research. The primary results will be accumulated by Google Forms. Numeric results will then
be analyzed and considered relative to the initial research question in hopes of developing
information for decision making purposes. These results will be compared with secondary
research input so that overall result conclusions can be drawn.
The conclusions become the essence of information upon which management can make
decisions. This is the most significant part of the research. Statistical analysis of your data is
expected when conclusions are drawn. This is the only legitimate way to defend your results
when presenting them to management or a client.
A paper will be created to communicate the results of your research with reference/citation of
your primary and secondary research. As with all written work, grammar, spelling, and sentence
structure are gradable elements so please review your work before submittal.
Analysis of Results
Use of statistics to support your conclusions
Inferences drawn from your overall results
Use of secondary information in analysis
Spelling, grammar, and sentence structure
Total 30 points
25 points
25 points
15 points
5 points
100 points A copy of the Google Forms results is required to validate you work and the number of
participants.

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SuperTutor
(15)
Status NEW Posted 23 Jun 2017 03:06 AM My Price 10.00

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