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Elementary,Middle School,High School,College,University,PHD
| Teaching Since: | Apr 2017 |
| Last Sign in: | 328 Weeks Ago, 3 Days Ago |
| Questions Answered: | 12843 |
| Tutorials Posted: | 12834 |
MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
please read "Video Case 9 - X-1: Breaking the Barriers of Sound With New-Product
Development" and watch the associated video (Links to an external site.)Links to an
external site..
Reflect upon what you’ve learned from the course content and textbook, applying it to
the following questions:
1. What are the points of difference, or unique attributes, for X-1 products? 2. What is X-1’s primary target market? 3. Describe the new product development process used at X-1. How is it similar to
and different from the process described in your lesson and the textbook? 4. Which of the eight reasons for new product failure did X-1 avoid to ensure the
success of its products?
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