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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
Answer the following questions with the reading attached in about two pages or so.
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1) Compare and Contrast the nature of the business market structure and demand
2) For the same product, discuss the differences in the types of decisions and the decision process for business and consumer markets.
3) Why have P&G’s competitors not been able to dupli- cate its customer relationship strategy?
4) Will P&G’s divestment of 100 brands pay off? Why or why not?
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