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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
The marketing mix is used within the implementation of the market
strategy. Please select one of the industries listed below and search for
information about the marketing mix used by at least two companies in
your selected industry:
Selected industries are listed below:
Soft drink
Fast food/restaurant
Hotel
Cell phone provider
Banking
Automobile Airline or Entertainment
Please provide an example of the four areas of the marketing mixproduct, price, placement and promotions-used by each of your
selected companies. Discuss where their marketing mix strategies are
similar and where they are different. Explain why. Identify the product
positioning and brand strategy. Also consider the element of ethical
promotion and social responsibility toward consumers.
Please give in introduction in the beginning of the essay. Should be
three sources and at least six pages long not counting the title and
references pages. Use APA format. At least two references from
business related websites.
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