INSTRUCTIONS

When preparing for your discussion post on this case, it is recommend you read through it several times.

• Read through it the first time to familiarize yourself with the case.
• On the second read, consider your assigned role in the situation, and let that guide your perspective. Look deeper at the details: facts, problems, organizational goals, objectives, policies, strategies.
• Next, consider the concepts, theories, tools and research you need to use to address the issues presented.
• Then, do a research, analysis, calculations, or graphing to support your decisions and make recommendations.

BACKGROUND

In Module Seven, you investigate strategies that managers can use to change the environment in which they operate. Strategies covered in this module are designed to eliminate competition in the market, or to reduce the number of existing competitors. You will apply these principles in this discussion.

DISCUSSION PROMPT

Recently, your firm was lucky enough to hire a key employee away from a rival firm, Orbital ATK. This employee shared reliable information indicating that Orbital ATK is planning to move into commercial aviation through the development of a TCAS system that it intends to market to commercial air carriers. Orbital ATK currently utilizes Search and Surveillance Weather Radar technology in a variety of its products. 

In light of this information, produce an Advisory Opinion regarding strategic measures that might be taken to provide disincentives to Orbital ATK's entry into this market. Plan to evaluate your firm's strategic options using the various alternative suggested in Module Seven. Analyze and present three strategies that are particularly relevant to this choice.

Begin by describing the competitive environment that your firm inhabits. Utilize C4 and HHI data to characterize the degree of concentration, and explain the importance of these measures in the context of the issue at hand. 

Next, suggest possible pricing and production strategies and evaluate their viability. The Federal Reserve Bank of St. Louis (FRED)offers data on interest rates. Using FRED, provide graphical or tabular data describing the current level of the Effective Federal Funds Rate and explain the importance of this measure for the decision to pursue a particular competitive strategy.

Explain why, since a rival's profit-maximizing price and output depend on its marginal cost and not its fixed costs, your firm cannot profitably lessen competition by implementing a strategy that raises its rival's fixed costs.

TASKS

1. Produce an Advisory Opinion regarding strategic measures that might be taken to provide disincentives to Orbital ATK's entry into this market.
2. Evaluate your firm's strategic options using the various alternatives suggested in Module Seven. Begin by describing the competitive environment that your firm inhabits. Utilize C4 and HHI data to characterize the degree of concentration, and explain the importance of these measures in the context of the issue at hand.
3. Next, suggest possible pricing and production strategies and evaluate their viability. Analyze and present three strategies that are particularly relevant to your recommendations.
4. The Federal Reserve Bank of St. Louis (FRED) offers data on interest rates. Using FRED, provide graphical or tabular data describing the current level of the Effective Federal Funds Rate and explain the importance of this measure for the decision to pursue a particular competitive strategy.
5. Explain why, since a rival's profit-maximizing price and output depend on its marginal cost and not its fixed costs, your firm cannot profitably lessen competition by implementing a strategy that raises its rival's fixed costs.

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Status NEW Posted 23 Jun 2017 05:06 AM My Price 8.00

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