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Elementary,Middle School,High School,College,University,PHD

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Accounting,Business & Finance See all
Accounting,Business & Finance,Economics,Engineering,HR Management,Math Hide all
Teaching Since: Apr 2017
Last Sign in: 328 Weeks Ago, 3 Days Ago
Questions Answered: 12843
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Education

  • MBA, Ph.D in Management
    Harvard university
    Feb-1997 - Aug-2003

Experience

  • Professor
    Strayer University
    Jan-2007 - Present

Category > Business & Finance Posted 23 Jun 2017 My Price 10.00

Business Policy and Strategy

Business Policy and Strategy
Strategic Review
Purpose:
The purpose of the individual case assignment is to provide each student with an
opportunity to research and apply strategic management concepts and content to real
world strategic dilemmas. Each student will individually research and compose a
compelling six to seven page strategic review on the brand Yelp.
Grading Criteria will be:
25% - Research and Insights (presence of deep, relevant research into the brand)
25% - Analysis (analysis of relevant variables, application of strategy theory, integration of
class concepts)
25% - Innovative Solutions: (Evidence of real thought and creative problem solving put
into proposed new growth strategies)
25% Organization: proper headings, good paper organization, solid punctuation,
grammar, spelling and sentence structure
Each paper should examine Yelp in great detail and provide the following sections.
- Introduction
- History and most important inflection points that impacted performance
- The current brand position, value proposition and key business-level strategies
- Current environmental assessment
- Three year financial (2014, 2015 and 2016) performance summary review
- Two proposed high level innovative strategies that will drive future growth over the
next five years. Each strategy should have a key performance measure linked to it.
- Conclusion
One hard and one electronic copy of the individual case assignment are due to Dr. Kelley at
the beginning of class on June 21st. (This represents a date change)
There is an automatic one-grade deduction for late papers.

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Answers

SuperTutor
(15)
Status NEW Posted 23 Jun 2017 05:06 AM My Price 10.00

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file 1498195347-Solutions file.docx preview (56 words )
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