Course outcome(s) practiced in this unit:
MT499-4: Assess the roles that structure, management, and leadership play in
organizational performance.
PC-2.4: Develop an inspirational vision or mission.
Assignment: Your Business Description
For this project, you will identify a business that you would like to start either now or
sometime in the future. You will write the executive summary that covers the major
aspects of your business (this will often need minor adjustments once the plan is
constructed). The executive summary should be very succinct (no more than one or two
short paragraphs). Then write your company description using the business plan
template. The description should also be short—no more than a page. Finally, you will
describe the start-up management and personnel required. This section will be
expanded later in the course to include longer term plans.
The Assignment should not exceed 2.5 double spaced pages. No citations or references
are required this week. Use headings for every section.
Assignment checklist: Develop an executive summary (sections 1 and 2 in business plan outline in
Course Documents) Product o Customers What drives us (values) Describe company, including the vision and mission statements. Vision Statement Describe your business’ overarching purpose and values.
How will you assure that your vision statement
communicates and operationalizes the purpose of your
company and its values? How will you ensure that your
vision is incorporated into everyday operations and that it
motivates employees? How will you assure your vision has support from your staff
into the future —perhaps after you are no longer in control?
(See the section under “Purpose and Values” in Chapter 5 of
your text.) o Mission Statement o Describe the start-up management and personnel plan o Written explanation Include table (in business plan outline) Legal Structure

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