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| Teaching Since: | Apr 2017 |
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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
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Select two new customer segments for a brand of your choice, and name them. You can form a name based on their characteristics. For example, if you chose a coffee brand, you may have the Serious Sippers as a customer segment and the Dabble Drinkers as the second.
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