The business environment faces increased competition on a daily basis and the need for innovative products and services increases as well. Finding effective ways to market and distribute products to a wide audience in the most efficient way possible can be demanding on organizations unless they are prepared to meet the challenges they face. Information technology can play a large role in helping companies gain and hold onto competitive advantages.

For this Discussion, review this week’s resources. Then, select an Internet-based company such as eBay, Amazon, Google, etc. Conduct some research on your selected company within the context of supply-chain management, customer relationships, and e-collaboration. Think about how such a company might implement IT-based systems to address the above-mentioned business requirements.

Post by Day 3 a 200- to 250-word explanation of how your selected company might use IT to address one of the elements of business requirements (supply-chain management, customer relationships, and e-collaboration).

Be sure to use APA format and support your work with specific citations from the Learning Resources and any additional sources.

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     Learning Resource to be referenced;

·       Haag, S., & Cummings, M. (2013). Management information systems for the information age (9th ed.). New York, NY: McGraw-Hill Irwin.

o   Chapter 2, ” Major Business Initiatives: Gaining Competitive Advantage With IT” (pp. 34–63)