Question:Need help with Part 3

 

Part Three: Persuade people to volunteer (5 marks)

You write for the internal blog of a large organization with over one thousand employees.

You have been asked to write a blog post to do the following:

• Persuade people to join the organization's mentorship program, either as mentors or mentees.
• Briefly explain who would make a good candidate (100 words is enough).
• Briefly explain what volunteers would be expected to do (100 words is enough).

Use headings and other techniques from Lesson 5 to make your blog post easy to read and skim.

You may want to review Chapter 7's section Creating Effective Business Blogs for advice about creating a personal style and authentic voice.

Before you start writing, you may need to research mentorship programs to learn more about them. However, your blog post needs to be original, so do not quote, copy, or paraphrase other people's writing.

Complete the normal planning steps, such as profiling your audience, identifying your main idea, and creating an outline. Keep these notes - you may need them in assignments 5 and 6 - but do not include them with your assignment submission.

Submit to your Open Learning Faculty Member:

1. The first draft of your blog post.
2. The finished blog post.
3. A note listing three ways you made the blog post easy to read and skim.

Invent any missing details you need, such as the type of organization you work for. It might be a university, a corporation, a manufacturer, a hospital, a government ministry, or other large organization.

Background for Part Three

The employees at your organization have a median age of 55. A wave of retirements soon will deprive the organization of employees' experience and historical knowledge. Formal training can capture only so much of this institutional memory. Your organization sponsors the mentorship program to encourage an informal transfer of knowledge to its next generation of employees.

Enrollment in the mentorship program is low. The program requires new mentors and new mentees.

You have asked employees about the program and found that common reasons for not joining are:

• Lack of time
• Uncertainty about what knowledge they could offer
• A culture clash between young and old

Participants in the mentorship program are not paid for their involvement. However, they do get to attend a popular annual retreat.

Mentors and mentees get time away from work each month to develop the mentorship.

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