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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
1. How did BBVA use text mining?Â
2. What were BBVA’s challenges? How did BBVA overcome them with text mining and social media analysis?Â
3. What lessons can other companies learn from this case? List three lessons and briefly explain.Â
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