Class Room Throne
Strategic Business Plan Student: Saeed Alzahrani
Date: 1. Introduction 1.1 Summary
Educational system in the current world is becoming a valuable asset. Many institutions and
students are looking at it a means of survival. Students need to learn as much as they can and in
an effective way. Therefore, it is the responsibility of the school to give information to learners in
the most effective way possible. As the years progress and ways of doing things change, the
education system is likely to become even more competitive and the need for teaching methods
will increase. The best way through which students should be taught is by being attentive and
alert. This is the reason this startup company introduces the Class Room Throne. This is a
special and unique chair that can become a very effective tool in the classroom.
In today’s classrooms, there are very few class room desks that can provide the maximum
comfort that is need by learners in order to learn effectively. This is why we have introduced the
Class Room Throne chair which is a reclining chair and has an adjustable height and a fortress
for added comfort. The result is a result is a des that provides many advantages over ordinary
desks on the market. Better still, it has a competitive price.
The advantage of this product is that it is both efficient and cost effective. The materials for
making it will be bought in bulk and will include plastic, wood, steel and other synthetics. After
this, we build our own prototype and thoroughly test the prototype before starting mass assembly.
The team used to make these equipment is made up of qualified team which has expertise in
both mechanical and electrical engineering to ensure successful product development. 1.2 Vision Statement
Our vision is to become the leading company in class room care through innovative and superior
quality products.. 1.3 Mission Statement
Our mission is to provide high quality products that are made with innovation to ensure
comfortable stay in the classroom. 2. Corporate Goals 2.1 Business Goals to become the best partner to the world’s most successful unique class room seats distributors.
to inspire the learning of students through provision of Class Room Throne seats 2.2 Financial Goals 3. Industry Analysis 3.1 External Environment
What happening in your industry Industry Size and Growth Trends : Class Room Throne is medium business enterprise that aims at using technology to improve the learning environments to
make learning more comfortable and fun. The innovative use of computers to
manufacture adjustable seats is a trend that is in practice. Cybersecurity has also been
adapted, to ensure that the industry’s ideas are not corrupted or funds stolen. (Bodie,
2013) Maturity of the Industry : Being a newly began industry, Class Room Throne is
still in the process of formulating a strategic plan. However, based on the stages of
maturity, the industry is quite stable in management and flexible to accommodate
change without resulting to certain managerial declines. This therefore qualifies a
mature enterprise.
External Economic Factors and their Effect on the Industry: The industry’s suppliers,
consumers, cultural, political and legal aspects have impact on how it is ran. For instance, the
supply and demand results from the suppliers input and the consumers need for the industry’s
output. The culture affects how acceptable the product is in the society, while legal and political
procedures dictate the freedoms of the industry. Seasonality: For the few years that the industry has been functioning, there has been
an observable trend that during resumption of school the market is best since some
learning institutions feel the need to upgrade the class room facilities. Technological Factors: Class Room Throne is a technology based company as it
uses modern machinery to manufacture their products. They also have a website page
that advertises the products and provides important information to consumers.
Cybersecurity governs safe use of technology. Regulatory, Political, and Legal Concerns: The industry is a medium enterprise
and thus does not require a lot of legal formalities. However, it is licensed and given a
single business permit for the manufacture of the class room thrones seat. (Dobbs,
2014) Competitive Environment and Changes in the Competitive Environment: One of the advantages that the industry has is that there aren’t many industries that
have specified in this field of seats. If any, then the products are not like, which
makes the market an oligopoly and only has fair competition.
3.2 Internal Environment Management Strengths: Class Room Thrones is ran on the analyzer business strategy, which aims
at sharing ideas and vertical communication, thus ensuring team work and commitment to
succeed. The management motivates the employees such that they yield fully. 4. Skill set: The industry is very specific about employing highly skilled workers. However, it has
come to the notice of the management that even the unskilled laborers have got a lot to offer and
are very innovative. This makes the combinations of these employees very effective.
Knowledge: This is the know-how of running a certain organization effectively and appropriately.
Class Room Throne is a specific organization that has got well outlined procedures to come up
with a perfect final product. (Jain, 2016) Market Plan 4.1
Target Market: Our target market is education institutions which may include
universities, colleges, high schools, kindergartens and any other learning institution.
Describe your product or service and how you made your selection: The product that we will offer is the class room throne seat. These are unique chairs that
can be used in classrooms. The chairs are much comfortable compared to the ordinary desks used
in classrooms today. More importantly, they have an adjustable height which makes them more
comfortable and meet different student’s needs.
What will you offer that is different than your competitors? Other target markets include teachers, parents, and students. We want to make the
classroom experience for students better by focusing on their comfort. Improving student’s
comfortability in class will as well improve their concentration hence improving their overall
performance.
How do your competitors market their product? Our competitors market their products using different ways. For instance, most of them
visit different learning institutions with a sample of their product, they request to see the
institution administration and market their products. Others market using posters and billboards
while most of them are also marketing using social media and other online resources particularly
with the rapid changes in technology.
How will you market your product?
We plan to market our product using social media and other digital marketing strategies such as
blogs and emails. By using social media we are likely to reach so many learning institutions, create
awareness in our countries and all over the world by reaching to students, parents, teachers and school
administrators. We also plan to market by making personal visits to different learning institutions inform
them of our products and address any queries that they may be having. We will also request the school
administration to give us a chance to inform the parents during parents meetings.
What is your geographic location? 4.2 Market Analysis
1. Summary Our firm will focus on two markets: 1. The Daily Commuter2. The Captive Consumer- Market Segmentation 1.1. Target Market Segment Strategy V. Financial Plan
1. Start Up Summary 2. Start Up Funds Start-up
Requirements
Start-up Expenses
Legal
Office Equipment
Immediate Labor (6 months)
Vehicle Finance (6 months)
Administration Labor (6 months)
Website Development & Hosting
Identity/Logos/Stationary
Other
Total Start-up Expenses
Start-up Assets
Cash Required
Start-up Inventory
Other Current Assets
Long-term Assets
Total Assets
Total Requirements 6. Implementation Plan
Our company has a very clear and straight forward implementation plan for its new product in the market. This will greatly boost the performance of the company in the industry hence
boost its competitiveness in the industry. The organizational structure design that will be adopted
by the company is a simple structure. This will allow departmentalization of various related
activities although such departments will be very few. This structure also has very wide span of
control which enables the management to run the operations of the company from a single office.
The level of centralization in this type of structure will be very high. As such, the operations of
the company will be monitored from a single point. This will greatly boost the performance of
the firm as well as the success of the product in the market. Our company being a very small company, will work very well by use of the simple
structure. The company will therefore use this strategy to gain some competitive edge over its
rivals in the industry. This will greatly boost the performance of the company in the industry as
well as increase its competitiveness in the industry. The workers in the firm will be responsible for producing the products in the firm. After
production of the goods and services, the marketing team will carry out a very effective
marketing for the products in the market. This will greatly boost the performance of sales of the
firm as well as the general performance in the industry. The management of the firm will
oversee, the operations of the company hence ensure they are being carried out effectively in
accordance with the stipulated rules and regulations. This will greatly ensure the company
performs well in the industry. The marketing team will use various strategies to attract customers and retain them in the
business firm. The sales persons will in turn sale the products in the market hence increase the
revenues for the company. This will greatly contribute to the success of the product in the
market. This implementation plan if implemented well will see the company grow significantly
in the industry. 7. Summary The operations of our company are aimed at improving the competitiveness of the company in
the industry. The launch of its new products, Class Room Throne chair will see the firm boost its
revenues significantly. This will lead to growth of the firm hence help the firm achieve its set
goals and objectives in the market.
The company`s vision is to become the leading company in class room care through
innovative and superior quality products while the mission of the firm is to provide high quality
products that are made with innovation to ensure comfortable stay in the classroom. This guides
the operations of the company in the market hence giving the workers a sense of direction to
work towards. The firm also has set goals and objectives which it aims to achieve in the industry.
These corporate goals include; to become the best partner to the world’s most successful
unique class room seats distributors and to inspire the learning of students through provision of
Class Room Throne seats. This will greatly guide the operations of the firm in the industry hence
boost the competitiveness of the company in the industry. To achieve these goals and objectives,
the firm will use various strategies. This will see the firm achieve its goals in the market as well
as boost its competitiveness in the industry.

 

• 1499303839-Saeed Alzahrani Draft of Strategic Business Plan Final paper.doc

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