Strategic Management Case Analysis Report Guideline for Case
Analysis
Your written case report should contain similar material. Please note that the order of coverage will be slightly
different between groups. Overall, the written case report should be 20 to 40 pages, excluding supporting
documents.
1.
2.
3.
4.
5.
6. 7. 8. 9. 10.
11. 12.
13.
14.
15.
16. Cover (includes the name of team members)
Letter of Transmittal
Executive summary
Table of Contents
Introduction
Performance Assessment
a. Quantitative Measures/Operating Performance
b. Firm-Industry Comparison (i.e., table illustration)
c. Qualitative Measures/Organizational Health
d. Conclusion of Organizational Performance Assessment (i.e., OK, Complacent, Troubled,
Crisis)
Strategy Analysis (Current Strategy, if any)
a. Arena (P/MKT focus)
b. Vehicle (Value chain activity/Business System Focus)
c. Economic Logic (Competitive advantage)
d. Differentiation (Competitive advantage)
e. Staging (Goal)
Environment/Industry Analysis
a. PEST(PESTEL) Analysis
b. Competitive Pressures- 5 Forces Analysis
c. Driver of Changes-S Curve/Life Cycle Analysis
d. Competitive Position-Strategic Group Map
e. Industry attractiveness (Opportunities & Threats)
Problem Identification
a. Find the gaps and disconnections between the company’s business capability and its
environment
b. Illustrate and discuss the most significant problems that cause the current performance decline
or unsatisfactory performance
c. Overall, what does this firm need to fix or to improve on?
New Strategies Formulation
a. The new strategies/strategic proposals that could fix current problems
Resource Analysis
a. Illustrate Strength and Weakness by going through VRIO framework
b. Perform SWOT Analysis on strategies that you proposed in the above step
c. Assess the feasibility of each proposal from the company’s resource (i.e. physical, financial,
human, tangible) and capability base (i.e., basic capability and core competence)
d. Out of the total strategies you formulated that could fix current problems, which ones that
should be implemented?
Strategic Implementation
a. Balanced Scorecard/Activity Plans for a year term
b. 3-Year Pro Forma Financial Statement (Be reasonable!!!)
Recommendation and Conclusion
Works cited and supporting document attached
Several appendices, labeled or indexed
Single side printing, double spaced text and use page numbers. Make sure you will organize the
content using tables, figures, bullet points, numbering, and multilevel lists so the report will be
easy to follow. 17. Fail to comply with the above required format and content flow will result in significant grade
deduction !!!

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