Chien Hao Huang
SNHU
OL-324 Milestone Two Outline Company Background and History
o Google was started in Stanford University in 1995
o Founded by Sergey Brin and Larry Page
o In 1996-7, They created “Backrub”, which is the precursor to the
Google search engine.
o In 1998, Google is incorporated. 1 million was raised.
o In 1999, 25 million was funded from Sequoia Capital and Kleiner
Perkins Caufield and Byers, with only 8 employers in Google.
o In 2000, Google has become the largest search engine on the web. Description of the Quality Issue
o Growing number of Pixel owners are experiencing a wide range of
issues (bgr. 2016, Dec, 25) Quality Culture
o Google is an engineer's playground
o significant discretion in their work, and there is little need to
tie engineering work to business outcomes o Goals are very ambitious 10x) and failure is expected (D, S.
2016) Voice of the Customer o Google product forums, where users can go to the forums and provide
feedbacks Change Management Plan
o Google has been turned into a subsidiary of a bigger company called
Alphabet. Larry Page is CEO of Alphabet. Sergey Brin, Google's other
co-founder, is the president of Alphabet.
o Investing at the scale of the opportunities and resources we see.
o Improving the transparency and oversight of what we’re doing. (J, Y.
2015. Business Insider) Quality Theories
o Testing and development go hand in hand. Code a little and test what
you built. Then code some more and test some more. Better yet, plan
the tests while you code or even before. Quality Tools and Techniques
o testers do not do testing as is generally known, they only “make sure
they [developers] have the automation infrastructure and enabling
processes” to do testing.
o The SWE or Software Engineer is the traditional developer role. SWEs
write functional code that ships to users.
o The SET or Software Engineer in Test is also a developer role except
their focus is on testability. o The TE or Test Engineer is the exact reverse of the SET. It is
a role that puts testing first and development second. ( A, A.
Mar 11, 2015) Implementing Change
o Mobile-Friendly Algorithm Update
o Quality Score improvements on key words and bids.
o Dynamic Search Ads Give Google Greater Control of The Advertisers
Considered Resistance to Change
o Google’s new ownership structure seeks to invite more shareholders to
the table without giving them any kind of voting rights in the company. Expected Outcomes
o This structure allows Page and co-founder Sergey Brin to keep
investors happy and continue to have their toys like Google Glass and
robot cars.
o Other products and technologies will able to grow on their own Resources o Pixel Community. 2016. https://productforums.google.com/forum/#!
topic/phone-by-google/XDl52F-Np6o o D, S. 2016. Quora. https://www.quora.com/How-does-Googles-culturecompare-to-Amazon-and-Microsof o Google Product Forums. https://productforums.google.com/forum/#!
home o J, Y. 2015. Business Insider. http://www.businessinsider.com/google-newoperating-structure-2015-8 o A, A. Mar 11, 2015. Ensuring product quality at Google.
https://www.infoq.com/news/2011/03/Ensuring-Product-Quality-Google o T, C. Aug 21, 2008. Quality Score improvements.
https://adwords.googleblog.com/2008/08/quality-score-improvements.html o A, T. June 25, 2015. Google’s Future Relies on Quality Control.
http://searchengineland.com/future-google-relies-quality-control-223565 o T, W. Apr 13, 2012. Google Being Evil: That Stock Split Explained.
https://www.forbes.com/sites/timworstall/2012/04/13/google-being-evilthat-stock-split-explained/#2ea128c624fc o D, R. & S, T. Aug 11, 2015. Inside Alphabet: why Google rebranded
itself and what happens next.
https://www.theguardian.com/technology/2015/aug/11/alphabetgoogle-rebranding-what-happens-next o A, H. Aug 11, 2015. Why Google is restructuring, why the name
Alphabet and how it affects you.
https://www.theguardian.com/technology/2015/aug/11/googlealphabet-why-change-restructuring-what-it-means 

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