Please see the following attachments and read carefully:

 

1. On page 2 of the article "Weak Signals Versus Strong Paradigms" (Journal of Marketing Research, Summer 1995; by C.K. Prahalad), the author lists six issues that seem to challenge traditional thinking in strategy - i.e. what we typically discussed in class and what is given in the text-books. He then discusses his own view-points on each of these in some detail, and provides several examples to support his arguments.

 

As an answer to this question, I would like you to do the following:

 

(a)  Discuss each of the six issues amongst yourselves. Then, clearly state your collective (group's) position on the issues, taking each of the six questions in turn.  You may choose to agree, disagree, or have an alternative viewpoint from the one presented by the author. Explain your position and provide at least one example from the real-world to support your arguments.

 

(b) Keeping in mind that the article was published several years back, list three other questions that you believe Prahalad could have added to his list of six if the article is published in 2016. Again, state your position on them and provide at least one example to support your position.

 

Just as a guideline, I would expect you to have at least 1-2 typewritten paragraphs on each of the 9 issues (6 of Prahalad's and 3 of yours). 

 

 

 

 

2. Assume that as a newly graduated MBA, you

 

a)  have successfully undertaken a graduate class in the area of Strategic Management, and

b)  are now working for a prestigious strategic management consulting firm.

 

Your firm has been hired to conduct a 1-day seminar for senior management at (PICK ONE):

 

a)    Dubai Airports  http://www.dubaiairports.ae/corporate

 

b)   FIFA - Fédération Internationale de Football Association (FIFA) - http://www.fifa.com

 

c)    Ferrovial (Spanish Infrastructure Company) http://www.ferrovial.com/en/

 

The topic for the 1-day seminar is: "Significant Current / Future Trends in Your Industry, and What You Should Be Doing About It"

 

The seminar will be in 3 modules, each running for about 2 hours, during the course of the day.

 

Your boss has asked you to give him a proposal - 2-3 brief paragraphs, or about one type-written page - on each of the three modules. Each module should address a different a current or future trend, even though they all would fall under the broad umbrella of the seminar's topic. For each of the three modules, clearly state a) what is the trend that you are seeing, b) why is it important - to the industry and the players in the industry, and c) what the organization (that you chose) should be doing about it.

Try and stay away from "obvious trends" - so, for example, if I had asked to analyze McDonald's - I don't want you to talk about the fact that people are eating healthier or organic - we know that!

 

As a professional writer on business topics, I would like you to be precise, articulate, and convince me that what you are saying is important - this seminar (and your write-up) should help you generate more business with the company you are making the presentation to!

• 1499323585-Strategic Management .doc
• 1499323630-Prahalad - Journal of Markeitng Research-2.pdf

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Status NEW Posted 06 Jul 2017 06:07 AM My Price 15.00

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