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Project Plan Document TABLE OF CONTENTS
EXECUTIVE SUMMARY................................................................................................................................................. 3
PROJECT CHARTER....................................................................................................................................................... 3
PROJECT SCOPE STATEMENT........................................................................................................................................ 9
EXECUTIVE SPONSOR, IMPETUOUS GOOD TOUCH INDUSTRIES...................................................................................18
WORK BREAKDOWN STRUCTURE / PROJECT SCHEDULE.............................................................................................. 18
RISK MANAGEMENT PLAN......................................................................................................................................... 18
PROJECT BUDGET AND RESOURCE MANAGEMENT REPORT........................................................................................18
COMMUNICATIONS MANAGEMENT PLAN.................................................................................................................. 20
PROJECT UPDATE SUMMARY..................................................................................................................................... 21
REFERENCES.............................................................................................................................................................. 23 Page 2 of 20 Opening an Arcade
Project Plan Document EXECUTIVE SUMMARY The executive summary is an overview of the project and provides the project sponsor with an overall view of
the project plan. In some cases, the executive will not have time to read the entire plan, so this is the place to
include this information. The executive summary should be at least 2-3 pages. You will include the project baseline start and finish dates for the project. You will include a short table with the
high-level budget which indicates the baseline total planned budget amount for the overall project. The following information should also be included. Summary overview of project description Project Plan Dates Project Budget (Planned vs. Actual Budget) Business need and benefits Summary of present plan status Any additional information helpful for executive stakeholders PROJECT CHARTER 1. MISSION / PURPOSE
This project goal is to recreate a classic arcade design with a modern-day spin to it, here in San
Francisco. With a mix of classic arcade games like Initial D, Street Fighter 2, House of the Dead, as well as newer
arcade games like Batman racing, Tekken 7, Street Fight 5, and Dance Dance Revolution. We are trying to
venture in not only traditional style arcades but the E-sports scene, as well, as there is a demand for it; market
research shows a continued and increasing interest in E-sports. With gaming becoming not only more accepted
but wildly popular due to streaming services like Twitch, we can open the doors of Impetuous Good Touch to
San Francisco’s families and gamers alike. Should IGT Arcades prove to be as successful as our initial projections,
this will be the first of many across North America. Page 3 of 20 Opening an Arcade
Project Plan Document
2. PROJECT DESCRIPTION AND PROJECT PRODUCT
This project will create a fully functional arcade with both classic as well as modern arcade games. The
product of this project is entertainment – as we are creating not only a community, but also a safe place for
gamers of all ages to play classic and modern arcade and video games. We are hiring a project manager and a
small team to help them complete the high-level work that is required for this project. With an experienced
project manager and team, we can make sure the project is done not only on time but also on the budget that
was given to us. As for deliverables, there will be quite a few that will be great for the company. The first
deliverable is making sure we have all the reports and documents for leasing the building that we will be using
to create this arcade. The second deliverable would be making a purchase order on all the equipment that is
needed to run the arcade (arcades machines, televisions, games, systems, etc.), and then purchasing them. The
third deliverable would be all the documents of us receiving all the equipment that we purchased to run the
arcade, and making sure everything is in working order with the equipment. The fourth deliverable would be
setting up a logo as well as setting up the company name, as these needs are established to promote and
advertise our company, as well as really move forward with this company and brand. The final deliverable is
setting up and documenting a payment system. We need to figure out not only how our customers are going to
pay to play our games but the cost as it needs to be reasonable. Will we use coins, a “card” will all games be the
same price? Will different games cost different amounts? All of these needs are to be documented and figured
out. 3. OBJECTIVES
Impetuous Good Touch Industries endeavors to establish an Impetuous Good Touch (IGT) Arcade in San
Francisco, CA; this arcade is to be open for business by October 2017. In accordance with our market research
and cost analysis, the arcade must appeal to multiple demographics, primarily separated by generational
distinction. This appeal is to be verified through surveys post-launch that include basic demographics and
generalized scored feedback (e.g. – How personally appealing is the atmosphere at IGT Arcade? 1-5). The most
overarching objective of IGT Arcades is to deliver modern and retro digital entertainment to the people of the
greater San Francisco area. Our continued operation will serve as evidence of the success of this objective. 4. BUSINESS NEED
Market research conducted in the greater San Francisco area shows a large demand for part-time
digital gaming: a gray-area for the industry, part-time digital gaming is a market segment that enjoys the thrill
and interactivity of digital gaming, but is not willing to incur the expense of a home gaming console or games to
accompany a gaming-capable computer. While this market segment represents the core of IGT Arcade’s
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Project Plan Document
customer base, most customers are assumed to fall within the much larger segment of full-time gamers,
supplementing their own home gaming with the exciting pay-to-play arcade systems such as what IGT Arcades
will offer. Annualized net profit has been estimated to fall in the $400k range in the first ten years of operation
—yielding a justifiable return for the initial investment. 5. MILESTONES
6.
7. 8.
9.
10.
11.
12.
13.
14.
15. 16. Conduct a comprehensive research on the most appropriate market for the arcade so as to determine
best location for the business- June 5th
Approach a business counselor of whom to share your ideas with on the business idea in hand. This
will help in having a better understanding of the start-up, what are the most likely challenges to face
and what means to curb the challenges-June 10th
Develop an efficient business plan that will help in proper decision making and an insight of the
business and what are the most appropriate means of running the business- 4 weeks
Develop a competent market approach strategies. Since the business is aimed at attracting continuous
customers- July 1st
List down what equipment is required for an arcade set up. In this case, both functional design of the
arcade and the level of technology required for the equipment should be established-July 1st
Determine the start-up capital required for the business. Start-up capital is based on location,
technology set up, and the size of the arcade itself-July 20th
Register the business with the required authorities for legal operations. These include Revenue
authorities, insurance covers and license of operation-August 4th
Approach experts in the field of Arcade station to consult and hire professional labor for the task. –
September 9th
Work on the business set up by installation of required equipment, interior design and functionality of
the place. – September 9th
Employ a skilled technician and staff to run the facility- September 25th BUDGET ESTIMATED LABOR $250,000 ESTIMATED MATERIALS $200,000 ESTIMATED CONTRACTORS $250,000 ESTIMATED EQUIPMENT AND FACILITIES $675,000 ESTIMATED TRAVEL $125,000 TOTAL ESTIMATED COST $1,500,000
Page 5 of 20 Opening an Arcade
Project Plan Document 17. USER ACCEPTANCE CRITERIA
1.
2.
3.
4.
5.
6.
7. 18. HIGH-LEVEL PROJECT ASSUMPTIONS
1.
2.
3.
4.
5.
6.
7. 19. All facility-related items have been attained or resolved – such as permitting, utilities, licensure, and
lease agreements.
The design and decoration of the arcade has been approved and signed-off by the Impetuous Good
Touch Industries Interior Designer and Design Psychology Specialist.
All electronic equipment such as games, consoles, televisions, radios, and other experience-delivering
equipment is in proper working order by opening day.
The total opening project budget is not to exceed $1.5MM without express approval of the IGTI Board
of Strategic Initiatives
All agreed-upon marketing and advertisements have been released or planned, as well as a
recommendation for ongoing advertisement strategies
All equipment has a documented, contract-based maintenance agreement or warrantee with a
manufacturer or licensed/certified third-party company.
90% of milestones attained on schedule or without significant project delay. There is minimal competition in the market
The cost used to initialize the business set up will be recovered by marginable profits.
A highly-populated area like an urban center is the best catchment for an Arcade business.
Most individuals spend their leisure time gaming.
Well-designed arcade set ups will attract customers and even making them spend more time at the
station.
Equipment procured is functional and not faulty
Staff is trained and assigned duties. HIGH-LEVEL PROJECT CONSTRAINTS
1.
2. 3. 4.
5.
6.
7. San Francisco Noise Pollution Ordinance dictates soundproofing of the facility. This includes scheduling
and passing a decibel measurement test during business hours.
The State of California regulates the accessibility of establishments. To meet these regulations, the
arcade must be handicap accessible – and if responsible for a parking area – must include a certain
number or percentage of handicap-designated parking spaces.
The State of California regulates the presence of public restrooms for establishments with certain
hours of operation. As the arcade will be open past 5pm, public restrooms must be made available.
Designated men’s or women’s restrooms or unisex, single-occupant restrooms are acceptable.
Prior to opening for business, the arcade must meet certain building codes to receive a certificate of
occupancy. These codes may include plumbing, electrical, or structural tests.
IGT Industries deems an acceptable charge for a video game to range from $0.25/play to $2.00/play,
depending on gaming experience delivered. Specific regulations are documented on the IGT Intranet.
The State of California imposes tax penalties for ‘energy hogging’ establishments. The arcade will most
likely fall into this category.
The San Francisco Regulatory Commission of Commerce and Tourism dictates any establishment with
more than four feet of state-maintained-road-facing storefront must adhere to regulations around the
Page 6 of 20 Opening an Arcade 8. 20. EXCLUSIONS AND BOUNDARIES
1.
2.
3.
4.
5.
6.
7.
8. 21. Project Plan Document
use of approved safety glass for the storefront, if glass is used for anything other than part of an
ingress/egress (door).
IGT Industries requires weekly photographs of any ongoing construction or renovation projects to be
submitted to the corporate office to be documented as part of the project progression. Plans for equipment rotation or replacement (other than because of failure) will not be considered.
Ongoing facility maintenance and cleaning will not be considered.
Any collection, manipulation, storage, or analytics of data, marketing or survey results will not be
considered.
Any federal, state, or municipal regulations (other than those requiring consideration for opening) will
not be considered.
Anything external to the facility, except for the public storefront, will not be considered.
The selection of candidates for permanent staff shall not fall within the scope of this project.
Any project-impacting decision with a measurable business impact exceeding $25k will not be finalized by
this project team without prior approval from an IGT entity.
Required architectural or engineered solutions because of failed inspections will not be directly managed
by the project team. The project team will rather facilitate communication between the contracting
company and an IGT entity. MAJOR RISKS
1.
2.
3.
4.
5.
6.
7.
8.
9. Not having all the arcades machines and games be functional for opening day.
Equipment (television’s, furniture, etc.) are damaged on arrival.
The lease falls through on the building.
Seller is unable to send our purchased equipment on time.
Inspection of the building fails either due to 1 thing or multiple.
Staffing risk such as the manager or multiple employees are unable to make opening day.
Power failure or problems in the area that is affecting the building.
Budget problems as the cost is much higher than anticipated.
Weather conditions like flooding could affect the building but even opening day. 22. KEY STAKEHOLDERS 23. PROJECT MANAGER AUTHORITY LEVEL
IMPETUOUS GOOD TOUCH INDUSTRIES – Owner 24. SUBJECT MATTER EXPERTS (SME’S)
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Project Plan Document
ARCADE EXPERIENCE COORDINATOR
INTERIOR DESIGNER
MARKETING COORDINATOR
GENERAL CONTRACTOR
REGULATORY ANALYST 25. APPROVALS 26. PROJECT MANAGER APPROVAL 27. CUSTOMER / SPONSOR APPROVAL PROJECT SCOPE STATEMENT 1 PROJECT DESCRIPTION AND PROJECT PRODUCT 2 THE BACKGROUND
Impetuous Good Touch Industries is a new company that plans to create something truly unique, to
build a modern-day arcade in San Francisco called Impetuous Good Touch (IGT) Arcade. This project goal is with
a budget of $1,500,000, is to recreate a classic arcade design with a modern-day spin to it, here in San
Francisco. With a mix of classic arcade games like Initial D, Street Fighter 2, House of the Dead, as well as newer
arcade games like Batman racing, Tekken 7, Street Fight 5, and Dance Dance Revolution. We are venturing into
not only traditional style arcades but the E-sports scene, as well, as there is a demand for it; market research
shows a continued and increasing interest in E-sports. With gaming becoming not only more accepted but wildly
popular due to streaming services like Twitch, we can open the doors of Impetuous Good Touch to San
Francisco’s families and gamers alike. Should IGT Arcades prove to be as successful as our initial projections, this
will be the first of many across North America. 3 SCOPE
This project will create a fully functional arcade with both classic as well as modern arcade games, on
the budget of $1,500,000. The product of this project is entertainment – as we are creating not only a
community, but also a safe place for gamers of all ages to play classic and modern arcade and video games. We
Page 8 of 20 Opening an Arcade
Project Plan Document
are hiring a project manager and a small team to help them complete the high-level work that is required for
this project. With an experienced project manager and team, we can make sure the project is done not only on
time but also on the budget that was given to us. There will be project milestones that will help us not only keep
us on track, but also to make sure that all of our deliverables are completed before our launch and we take
steps needed for the ones after our launch. This project will need a leased building, arcade machines,
televisions, consoles, pinball machines, merchandise, crash registers, our staff signed and schedule completely
worked out, prizes, stations to recharge your coins/or cards, and more. In order to have a successful launch we
need to make sure everything is documented and arrives on time, everything is working correctly, and
everything is set up for opening day and beyond. We need to make sure we have everything set up in place as
our goal is to be open by October 20th, 2017.
4 HIGH-LEVEL TASKS
The project Opening an Arcade consists of multiple high-levels tasks needed to reach the goal of
opening up the arcade on our planned opening day of October 20th, 2017. 5 PRE-EVENT
Most of our high-level tasks will take place here in the pre-event as the majority of our work is about
setting up the arcade for opening day. The first high-level task will consist of getting the schedule as well as well
as all information needed from the company to run and get the project started, it will be given to the project
lead. The information given will be the budget, list of items that we will need to buy, and the area the company
wishes the arcade needs to be built. From there the project will start, and the project lead will assign a highlevel task to each appropriate member of the project.
Our first high-level task will to begin searching for a building to lease for the arcade in or around the
targeted area of San Francisco that the company previously decided upon and gave us. We will be looking for as
big of a building that we can find in the targeted area that fits within our budget. Once a building is found and
everything has been negotiated and agreed upon, and as we have gotten the appropriate approval from either
the project lead or Impetuous Good Touch, we will make a down payment on the lease, as well as fixing
up/renovating or adding whatever we need to the building. We will then make sure we have all the reports and
documents for leasing the building, as well as anything that we spent working on the building that we will be
using to create this arcade. We will then send it over to the project lead to it look over and send it off to
Impetuous Good Touch for approval.
Another high-level task will be start purchasing all the potential equipment that we will need, this will
include things like arcade machines, televisions, consoles, pinball machines, cash registers, streaming
equipment, stations to recharge your “coin card”, prizes for our games, furniture, prizes for our games,
computers and the necessary software needed. All of this needs to be within our estimated budget. Once we
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Project Plan Document
figure out exactly what we need and how much we need (depending on the size of our building), and getting
the appropriate approval from either the project lead or Impetuous Good Touch, we will then purchase the
needed equipment. We will then document and file all of our records of purchase and send them off to our
project lead to look over it and send it over to Impetuous Good Touch for approval.
Another high-level task will be marking down and document every single piece of equipment we
ordered. This is to make sure that we received all of our equipment and that all of our equipment was either
successfully delivered to us or retrieved and brought to the storage or the store itself. They also need to make
sure and document that everything works and is ready for opening day. Doing this we can document what we
have received as well as what works and what does not work. We will be able to make changes or even replace
what we need for opening day. The documents will be sent to our project lead to look over it and send them to
Impetuous Good Touch Industries throughout this process for approval.
Another high-level task will be advertising IGT Arcades. Once we have the IGT Arcades logo approved
by Impetuous Good Touch. The first step in successful advertising is about understanding your target audience.
The audience for IGT Arcades is family as well as the teenager demographic. Knowing your target audience, we
will create advertisement that will reach them. Creating a Facebook page, an Instagram page, and twitter will be
helpful as well. As these forms of advertising have shown to be potentially successful when looking at both
Wendy’s and Arby’s Twitter accounts as these have drawn attention to these brands. Local TV advertisements in
the San Francisco area are also a possibility if it is within the budget set for this project. This is important for not
only advertising and promoting our new arcade, but also helping us advertise the Impetuous Good Touch
Industries.
Our final high-level task that needs to be done before opening day will be around managing our
resources. One of the first things we need to figure out is how much our customers are going to pay to play our
games? Will all the games be the same price or will different games cost different amounts? This is key and our
way of making revenue documents and data will be back and forth between the project lead and whoever is
task with this. Once this is figured out it will be submitted to Impetuous Good Touch for final approval. We need
to also figure how many workers we need, there salary and schedule in preparation for opening day based on
our budget. Finally, making sure that everything involving the budget is documented and sent to the project
lead so he send it to Impetuous Good Touch Industries for approval.
6 EVENT
The high-level tasks for opening day of the arcade will be setting up all the furniture, machines that still
need to be placed, and making one last check that everything is good and ready for the grand opening.
Activates like giveaways and raffles will need to be set up a bit before and even during the event. Also, making
sure that we have enough staff for the big opening day is important and key to success. Once the doors are
Page 10 of 20 Opening an Arcade
Project Plan Document
open it will be about maintaining everything and keeping it as exciting and friendly as possible throughout the
day. The events that we planned like raffles and giveaways for prices or merchandise will be going on all day
long. Giveaways will be done at random and for lucky people either winning games, or recharging their card at
the right time, etc. Raffles will be entered using your card and winner chosen at random and will receive
rewards like free recharge of a certain amount, or prizes that you can win by playing games. Tournaments will
also be going on throughout the day, and winner will receive prizes. At the end of the day everyone will be
thanked for coming and making opening day a wonderful experiences and hope everyone come back in the
future as they leave.
7 POST-EVENT
The high-level task for post-event is cleaning up the building and getting prepared for the next day.
Then the managers should count and document how much money was made on opening day. Scheduling
should be completed for the remainder of the week. Any changes that can be done based on the minor
feedback from opening day can start to be implemented as everyone gets used to everything. Planning for more
events, gatherings, as well as parties, bands, tournaments for various games, streaming games online, and
more. These should be starting to get planned and prepared for the upcoming weeks. Once they are booked
finalized they should be posted on social media and advertised. 8 PROJECT CLOSEOUT
The last high-level task is to finish up and finalize the project on our end. We will have a team meeting
to discuss the process and document everything that we did in the order that we did it. We will then hold a
meeting with Impetuous Good Touch Industries where we will hand in our documented work and give feedback
on the project. The acceptance criteria will be reviewed and Impetuous Good Touch Industries will approve the
project. 9 PROJECT DELIVERABLES
10
11
12
13
14
15
16
17
18
19 20 Facility selected.
Acquisition specialist selected.
Distributor selected.
List of arcade equipment needed for grand opening established.
Equipment ordered.
Equipment installed and verified operational.
Local marketing and advertisements published and aired.
Certificate of Occupancy attained.
Certificate of Business Operation attained.
All regulating bodies satisfied. PROJECT OBJECTIVES
Page 11 of 20 Opening an Arcade
Project Plan Document
Impetuous Good Touch Industries endeavors to establish an Impetuous Good Touch (IGT) Arcade in San
Francisco, CA; this arcade is to be open for business by October 20th, 2017 with a budgeted cost of $1,500,000.
The goal and most overarching objective of IGT Arcades is to deliver modern and retro digital entertainment to
the people of the greater San Francisco area. Here at Impetuous Good Touch Indu...
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