10. After reading the chapter on social class and sports, it is clear that in recent years a. women and ethnic minorities have taken over most sport organizations. b. affirmative action has changed who obtains top management jobs in sports. c. white men have retained power and control in sport organizations. d. government rules have caused white males to lose power in sports.

 

Chapter 11:

11. The emergence and growth of commercial sports depends on whether they a. attract the attention and support of powerful political leaders. b. generate revenues from multiple sources. c. present fans with exciting, uncontrolled forms of violence. d. eliminate competing forms of entertainment in society.

 

12. Class relations are connected with commercial sports in any society because a. low-income people use sports to resist traditional class ideology. b. people with money promote and sponsor sports that fit their interests. c. commercial sports usually recruit athletes from low-income backgrounds. d. people are attracted to sports played by people with power and wealth.

 

13. Michael Jordan has been a key figure in spreading around the world an ideology emphasizing that a. sports are valuable tools for advertisers who must sell products. b. basketball belongs back in neighborhoods under local control by people. c. hard work is more important than a way of life based on consumption. d. becoming a brand name is an empty achievement for athletes.

 

14. Because there are few objections to the branding of sports, the author suggests that a. the media will soon ask corporations to pay for coverage of their sports. b. sports will eventually control corporations. c. corporate branding has been normalized in the minds of younger people. d. there will soon be congressional legislation that bans all sport sponsorships. 

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