Miss Natalia

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About Miss Natalia

Levels Tought:
Elementary,High School,College,University

Expertise:
Accounting,Business & Finance See all
Accounting,Business & Finance,Calculus,Computer Science,Environmental science,Health & Medical Hide all
Teaching Since: Apr 2017
Last Sign in: 360 Weeks Ago, 1 Day Ago
Questions Answered: 6064
Tutorials Posted: 6070

Education

  • Doctor of Education in Educational Leadership with a Specialization in Educational Technology
    Phoniex University
    Oct-1999 - Nov-2005

Experience

  • HR Executive
    a21, Inc.
    Nov-1998 - Dec-2005

Category > Business & Finance Posted 03 May 2017 My Price 25.00

Researching Haier’s global operations and strategic ventures over the past several years

Case study: Haier

Over the past 30 years, the Haier Group, China’s leading appliance manufacturer, rose from the ashes of an obsolete Shangdong factory to become the world’s leading major appliances brand in 2012. With 2012 earnings reaching $25.8 billion, Haier was unique among emerging market firms: Instead of relying just on exports based on low production cost, it established overseas factories integrating “localized R&D, localized manufacturing and localized marketing” to continuously create demand in overseas customers, thus establishing Haier’s international brand name. CEO Zhang Ruimin has set Haier’s sights on additional market penetration in both developed and emerging markets, but must address intensifying competition at home as well.

 

Researching Haier’s global operations and strategic ventures over the past several years, answer the following:

1.      Characterize Haier and its industry.

2.      Discuss Haier’s entry timing, location selection, and modes of entry in light of the module’s concepts and vocabulary.

3.      Was Haier able to leverage differences between its home and foreign institutional environments?

4.      What are the strategic imperatives for action for Haier to successfully balance its international expansion with its need to deepen its home country competitiveness?

 

Suggested Resources:

Haier 2012 Annual Report and company website

Commentary may include Reuters, WSJ, Financial Times, or industry-related publications

 

 

Short paper Guideline: double spaced, 12-point Times New Roman font, one-inch margins, and APA-format citations. Page length requirements: 4–6 pages.

 

Answers

(14)
Status NEW Posted 03 May 2017 01:05 AM My Price 25.00

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