Instructions

Thisexamconsistsoffiveessayquestions.Youranswerforeachquestionshouldbeawell

written,developed,andorganizedessaythatfullyaddresseseachcomponentoftheexam

questions.Followtherulesofformalwriting:writeincompletesentences,anddonotuse

any inappropriate language, textspeak, or emojis.

Thereisnominimumormaximumlengthforexamanswers.Youranswerswillbegraded

onhowaccurately andcompletely theyanswertheexamquestions.Agoodgeneralruleof

thumb is to write about 1-2 pages for each exam question.

TypeyourexaminaMSWorddocument.Usestandardformatting(12-pointTimesNew

Romanfont,doublespaced,1-inchmargins)andbesuretonumberyouranswers.When

you have completed your exam, submit it as an uploaded MS Word document .

Important Exam Rules:

• Youmayconsultyournotes,textbook,andanyothercoursematerialsasyou

prepareyouranswers.

• Youranswersmustbewritteninyourownwords—noquotingfromorcopyingfull

phrases and sentences from the textbook, course materials, or any other source

unless otherwise noted in the exam question.

o Reminder:SafeAssignwillautomaticallycheckyoursubmittedfileforany

evidenceofplagiarism.Answerscopiedinwholeorinpartfromother

sourceswillresultinanexamgradeofzeroandwillbesubmittedtothe

university as an honor code violation.

Youhaveuntil11:59PM(Central)ontheduedatetosubmityourexam.Latesubmissions

are accepted, but the standard late penalty (25% per day after the deadline) will apply.

Answer all 5 Questions:

1. Identifythe5objectivesforpersuadersinthemediaage;explaineach.Then,

imaginethatyouhavebeentaskedwithcreatingamultimediacampaigntopromote

MSUtohighschoolseniors.Identifyandexplainthespecificstrategiesyouwould

use to meet each of the 5 objectives for persuaders.

2. Whatarethe5canonsofclassicalrhetoric?Explaineach. Then,rankthecanons

fromleastimportanttomostimportantforpersuadersinamediaage.Besureto

fullyexplainyourreasoningfortherankingandsupportyourargumentwith

original examples (not those already discussed in class or in the textbook).

3. Explainthe5TARESstandards forethicalpersuasion.Usingoriginalexamples(not

thosealreadydiscussedinclass orinthetextbook)tosupportyourclaims,createan

argumentforwhichstandard youbelievetobethemostimportantinthemediaage

and which you believe to be the least important in the media age.

4. Explainthe4biasesofnewscoveragethatmaypreventaccurateinformationfrom

reachingthepublic.Then,readthenewsarticleincludedattheendofthisdocument

(JackHealy’s“UnderwaterintheLasVegasDesert,YearsaftertheHousingCrash”).

Towhatextentdoesthisarticleexhibitthe4biases?Besuretosupportyour

analysiswithspecificexamplesfromthearticle. Asyouaresupportingyouranalysis

withspecificexamples,youmayquotefromthenewsarticleifyouwouldliketo

point to specific language used by the author.

5. Explainthe3componentsofattitudeformation.Then,selectoneoftheissueslisted

belowandanalyzehoweachofthe3componentscontributestoyourattitudeabout

that issue.

o Issues (select one):

§ Censorship

§ Texting while driving

§ Cloning

§ Outsourcing

§ Environmentalism

§ Community service