The Assignment
Imagine that you are a hospital administrator exploring the possibility of instituting a program
similar to Dr. Brenner’s. Create a presentation (Powerpoint, Prezi, Voicethread, etc) designed
for an audience of other hospital administrators and executives that:
Consists of 5 or 6 slides with voice-over - you must include audio and there must be a visual
other that you. Present your SWOT analysis in standard written English, suitable for your
audience.
• Apply the principles for PowerPoint presentations, as provided in the Learning Resources. Do
not read your slides.
• Makes a recommendation whether to implement the program at your hospital based on your
analysis. Tie it together.
• Supports your evaluation with citations from the Learning Resources or other relevant
research that you conducted on your own.
• Includes any crucial content that you would present (but that does not appear in the
presentation) in the Notes area for the slides.
• Please include an introduction and a conclusion as you would in any presentation
Readings
Berry, T. (n.d.) What is a SWOT analysis. Bplans. Retrieved January 9, 2016, from http://
articles.bplans.com/how-to-perform-swot-analysis/
Gawande, A. (2011, January 4). The hot spotters: Can we lower medical costs by giving the
neediest patients better care? The New Yorker. Retrieved July 14, 2015, from http://
www.newyorker.com/magazine/2011/01/24/the-hot-spotters
Tucker, C. M., Lopez, M. T., Campbell, K., Marsiske, M., Daly, K., Nghiem, K., … Patel, A.
(2014). The effects of a culturally sensitive, empowerment-focused, community-based health
promotion program on health outcomes of adults with type 2 diabetes. Journal of Health Care
for the Poor and Underserved, 25(1), 292. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/
articles/PMC3920466/
Handout: Presentation Tips
Optional:
There are a number of good resources on this unit’s topic available, and you are encouraged to
conduct your own research if interested in reading more. Suggested readings include:
Institute for DIverity in Health Management. (June 2013). Becoming a Culturally Competent
Health Care Organization. Retrieved February 23, 2015 from: http://www.hpoe.org/ReportsHPOE/becoming_culturally_competent_health_care_organization.PDF
Schwartz, L. (2002). Is there an advocate in the house? The role of health care professionals
in patient advocacy. Journal of Medical Ethics, 28(1), 37–40. Retrieved from http://jme.bmj.com/
content/28/1/37.full
What is a SWOT analysis and free worksheets: Mindtools.com - https://www.mindtools.com/
pages/article/newTMC_05.htm Media
PBS.org. (2011). Frontline: Doctor hotspot [Video file]. Retrieved January 9, 2016, from http://
www.pbs.org/wgbh/pages/frontline/doctor-hotspot

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