QuickHelper

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About QuickHelper

Levels Tought:
Elementary,High School,College,University,PHD

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Accounting,Applied Sciences See all
Accounting,Applied Sciences,Business & Finance,Chemistry,Engineering,Health & Medical Hide all
Teaching Since: May 2017
Last Sign in: 352 Weeks Ago, 5 Days Ago
Questions Answered: 20103
Tutorials Posted: 20155

Education

  • MBA, PHD
    Phoniex
    Jul-2007 - Jun-2012

Experience

  • Corportae Manager
    ChevronTexaco Corporation
    Feb-2009 - Nov-2016

Category > Accounting Posted 12 Jul 2017 My Price 15.00

Discussion Board 1 Consumer Emotion

Question description

 

In reality, making a purchase is usually emotional. Studies show that people buy with their hearts more than their heads. Sometimes, people buy on impulse because they like what they see, or they buy because they feel unhappy and think the purchase will make them happy. Sometimes they buy because they feel guilty or because their friend is buying something.

The following are two dimensions of shopping experiences:

  • Utilitarian: Shopping to achieve a goal or complete a task
  • Hedonic: Shopping because it is fun and because people enjoy it

Understanding these dimensions can provide insight into consumer behavior. Consumers can also be categorized into the following three categories:

  • Impulsive: Impulsive buyers purchase products quickly.
  • Patient: Patient buyers purchase products after making some comparisons.
  • Analytical: Analytical buyers do substantial research before making the decision to purchase products or services.

What is your buying behavior?

Discuss some of the emotions that you might feel when buying a product or service. If you had to name what type of consumer you are, what would it be? Complete the following:

  • Name the type of consumer that you are.
  • Write a summary of how you feel when you buy something.

Answers

QuickHelper
(10)
Status NEW Posted 12 Jul 2017 05:07 AM My Price 15.00

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