I ask for the next three weeks starting today that you help provide answers to these questions.

 

The first one is due July 12th, 2017 (3 days from now)

The second is due July 19th, 2017

The third is due July 26th 2017

 

DUE JULY 12TH 2017

Learning Activity #1 Marketing Strategies

You are in the market for a new car. In the past, your budget has allowed you to exceed $25,000 for a vehicle. However, there is a recession underway, gasoline prices have risen and while there is nothing definite, you are concerned about job security. You are looking to buy a smaller car with good gas mileage but comfort on the long commute has you looking towards a bigger car. What marketing strategies can the small car companies employ to win you over? What about the larger car company?

Learning Activity #2 Market Segmentation

Assume you are marketing a new lawn hose that will not split, crack or explode if left out in the winter.  

• Identify at least five marketing segmentation characteristics that you would use in developing a profile of your customers.
• Explain the segmentation category that each characteristic falls (demographic, geographic, behavioral, or psychographic, etc.). When appropriate, be sure to include at least one characteristic from each category. 
• How would you use the segmentation information to price this product? Or, would you use another form of analysis (if so what would it be)? Explain in detail. Price the new item and explain the reasoning behind the price. Be sure to use the course readings to support the reasoning and conclusions.

 

 

 

 

 

DUE JULY 19TH, 2017

Learning Activity #1  Production

Identify a multinational firm from the Fortune 500 List. 

• Discuss where the firm's products are produced, whether the company produces in a single country or several key locations? 
• Have they changed their production strategy to move manufacturing from the US to another country, or back to the US after years of outsourcing? 
• What factors would a firm consider when deciding to move manufacturing abroad? 
• How has technology enabled outsourcing?

 

Learning Activity #2  Quality Control

Explain why quality control is important for a service business such as Sprint Nextel? Discuss the benefits of quality control for a service business and the methods a company might use for controlling quality? 

 

 

 

 

 

 

DUE JULY 26th, 2017

Learning Activity  Financial Management

Part A

What role does a company's strategic plan play in the process of financial management? Does it ever make sense for a profitable company with positive cash flow to seek external financing? Why or why not?

Part B

Discuss the purpose of each of the following financial statements: income statement, balance sheet, statement of cash flow and statement of owner’s equity.

Identify five business questions that can be answered by using financial accounting information. For each question, indicate what financial statement (or statements) would be most helpful in answering the question, and why.

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Status NEW Posted 13 Jul 2017 12:07 AM My Price 15.00

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