Positioning Presentation

 

Using the same company you chose for your Week 2 assignment (Coca Cola ), choose a product or service the company offers on which to focus.

 

Identify the important attributes for your chosen product and select two key variables for your perceptual map. 

 

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. 

 

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. 

 

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:

 

• Develop a Summary slide.
• Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
• Identify a Perceptual map.
• Explain the Map placement.
• Identify your references.

Format your assignment consistent with APA guidelines.

 

Click the Assignment Files tab to submit your assignment

 

100 % ORIGINAL

 

0 PLAGIARISM

 

NO MORE LATE THAN SUNDAY 15 AT 11 AM IN THE MORNING

 

 

Attachments: 

 

mkt421_r15_perceptual_map_template_week3.ppt

 

CourseLover

(12)

Status NEW Posted 13 Jul 2017 08:07 AM My Price 10.00

----------- He-----------llo----------- Si-----------r/M-----------ada-----------m -----------Tha-----------nk -----------You----------- fo-----------r u-----------sin-----------g o-----------ur -----------web-----------sit-----------e a-----------nd -----------acq-----------uis-----------iti-----------on -----------of -----------my -----------pos-----------ted----------- so-----------lut-----------ion-----------. P-----------lea-----------se -----------pin-----------g m-----------e o-----------n c-----------hat----------- I -----------am -----------onl-----------ine----------- or----------- in-----------box----------- me----------- a -----------mes-----------sag-----------e I----------- wi-----------ll

Not Rated(0)

• Buy Answer