What type of strategic approach do they use? Explain.

• Broad Low-Cost Strategy – Wide customer segment by underpricing competitors
• Focused Low-Cost Strategy- Targets subset of mass market
• Broad Differentiation Strategy – Products and services with unique services that appeal to a wide market segment
• Focused Differentiation Strategy – Targets narrow industry niches or customer segment
• Middle Strategy – (best-cost) Offers optimal mix of value and cost

Organization 2 Name: _____________________________

What type of strategic approach do they use? Explain.

• Broad Low-Cost Strategy – Wide customer segment by underpricing competitors
• Focused Low-Cost Strategy- Targets subset of mass market
• Broad Differentiation Strategy – Products and services with unique services that appeal to a wide market segment
• Focused Differentiation Strategy – Targets narrow industry niches or customer segment
• Middle Strategy – (best-cost) Offers optimal mix of value and cost

Organization 3 Name: _____________________________

What type of strategic approach do they use? Explain.

• Broad Low-Cost Strategy – Wide customer segment by underpricing competitors
• Focused Low-Cost Strategy- Targets subset of mass market
• Broad Differentiation Strategy – Products and services with unique services that appeal to a wide market segment
• Focused Differentiation Strategy – Targets narrow industry niches or customer segment
• Middle Strategy – (best-cost) Offers optimal mix of value and cost

Organization 4 Name: _____________________________

What type of strategic approach do they use? Explain.

• Broad Low-Cost Strategy – Wide customer segment by underpricing competitors
• Focused Low-Cost Strategy- Targets subset of mass market
• Broad Differentiation Strategy – Products and services with unique services that appeal to a wide market segment
• Focused Differentiation Strategy – Targets narrow industry niches or customer segment
• Middle Strategy – (best-cost) Offers optimal mix of value and cost

Organization 5 Name: _____________________________

What type of strategic approach do they use? Explain.

• Broad Low-Cost Strategy – Wide customer segment by underpricing competitors
• Focused Low-Cost Strategy- Targets subset of mass market
• Broad Differentiation Strategy – Products and services with unique services that appeal to a wide market segment
• Focused Differentiation Strategy – Targets narrow industry niches or customer segment
• Middle Strategy – (best-cost) Offers optimal mix of value and cost

 

Compare and contrast three of the organizations.

 

Describe how at least two of the organizations have shifted strategies over time.

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