1.       Describe your primary research strategy?  What tools will you employ and who is responsible?

-          We planned to conduct a primary market research to figure out the potential issues related to the service, such as how much customers are willing to pay, whether they like the service or not, and would they likely to refer their family and friends to our service or not. Based on our research, we planned to focus our primary market research on people between 30-39 years of ages. Because Golf digest magazine mentions that people below 40 years has the highest percentage of core golfers in the United States.

                                While conducting research, we planned to employ survey because it’s fast,           easy, quick and time saving. As a backup plan, we discussed in our team to          conduct face-to-face interviews with golf expert in case of any confusions.           Primarily our Chief Marketing Manager, Ms. Rachel Novotny is responsible for          conducting this primary market research while cooperating with all the team         members and the participants.

2.       Almost everyone will undertake a survey.  Please provide 10 questions that you will use in your survey.

-          10 questions that we will use in our survey are listed below:

(i)                   On the scale of 1 being lowest and 5 being highest; how likely you are going to purchase our product/service?

(ii)                 How would you rate the features of our services?

(iii)                Do you have any suggestions for improving our services?

(iv)                Can you please indicate your age range and gender, and zip code?

(v)                 What range of amount listed that you are willing to pay for our service?

(vi)                How often you golf or watch golf per months? (Average number)

(vii)              How far are you willing to travel?

(viii)             Do you prefer social networking sites for games updates?

(ix)                How did you learn about our service?

(x)                 How likely do you recommend our service to your family and friends?

 

        3.What are the risks involved with this concept (i.e., why might it not work and what   can you do to mitigate the risks)?   

                - There are few risks involved with this concept at this point such as not being able to          attract enough customers because of lack of publicity. Since we have no direct           competitors at this point, we have very low-to moderate competitive risks; however, we       are concerned with the technology and operational risks. To mitigate these risks, we are

                Putting some more efforts on Research and development so that we are able to bring            the best software possible in the market.  In addition, there could be risks of not having           enough funds in the beginning and not having sufficient investor support. Also, at this                        point not having adequate vision is a risk. In order to mitigate this risk, we are currently      working on trying to understand the golf market and predict future needs so that we could           come up with a better service that market needs in the future.

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Status NEW Posted 15 Jul 2017 10:07 AM My Price 10.00

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