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| Teaching Since: | May 2017 |
| Last Sign in: | 340 Weeks Ago |
| Questions Answered: | 19234 |
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MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
Assume you are working for a company that sells music online. The marketing department would like to send e-mails to customers who have purchased music 
from the Web site. These e-mails would use information about the genres of music customers have purchased in the past and would offer those discounts on 
new releases in those genres. Discuss your thoughts/feelings about marketing managers using an opt-in statement for permission to send such emails that would
appear when customers make their first purchase. Should all businesses/organizations have the opt-in statement? Or should they only have an opt-out statement 
in which you are automatically enrolled unless you accept/check the out-out statement?
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150 words minimumÂ
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