Dr Nick

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About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 340 Weeks Ago, 3 Days Ago
Questions Answered: 19234
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Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Business & Finance Posted 20 Jul 2017 My Price 12.00

iPad vs. Microsoft Surface Pro

 

 

Watch the following commercials:

Apple Ipad ad - Alive  vs. Surface Pro Commercial “The Vibe” 

Study the following promotional campaigns for the Apple iPad and theMicrosoft Surface Pro tablet. After viewing the commercials, write apaper that will:

  • Explain if the commercials focus on the same market segment.
  • Describe how the iPad and Microsoft commercials are similar and different, using course concepts as part of your description.
  • Explain if the potential consumer lifestyles are an important focus of promotion for this product category for each commercial.
  • Explain which campaign does a better job of aligning promotionalstrategies assuming that lifestyle is the underlying theme of themessage.

In your own words, support each item above with examples from the commercials. Yourresponse to these commercials must be addressed in a two- to three-pagepaper (excluding the title and reference pages), following APA styleguidelines, and using two to three scholarly sources, in addition to thetextbook. *NO PLAGIARISM!!!!!*

Answers

Dr Nick
(4)
Status NEW Posted 20 Jul 2017 01:07 AM My Price 12.00

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