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MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
In one article for this week, the authors identified three major content clusters used in HMC: organization-related, service-related and public health-related content.  Identify a recent marketing message from a hospital organization. Which of the three content clusters does it focus on, explain? Does this marketing message reflect the brand image of the hospital, why or why not? Offer recommendations on how the hospital can leverage their brand image and brand equity in their marketing.
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