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    Devry University
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Category > Marketing Posted 20 Jul 2017 My Price 10.00

3000-word reflective essay

Write a 3000-word reflective essay after reading the assigned chapter of the book attached. The assigned chapter is CHPT 10 The purpose of the Reflective Essay is twofold: 1) to allow you to survey a select number of consumer behavior trends in relations to sales and trends; review and assess marketing strategies and what firms do to effectively communicate their offerings to consumers; draw from consumer behavioral theories/themes and then be able to share your interpretations of these, and 2) to develop your managerial and leadership skills as you prepare to enter and/or more effectively engage the world of business management in the fashion industry. Outline: Reflective Essay a. Abstract: briefly describe what it is you intend to do in the essay – end abstract with an overarching essay question (see writing your abstracts section below). b. Provide a discussion on two ‘themes’ or ‘theories’ that have caught your attention from the material covered thus far during the lectures (either consumer behavior or strategic management/marketing). Theories are also listed and presented in the chapters. Label it ‘My Theories/Themes of interest’ c. Chapter components: a. Address 2 of the Review and Discussion Questions at the end of the chapter . Label it ‘Reviews and Discussions’ b. Share your understanding of 2 of the On the Job Insights/Narratives - presented throughout the chapter . Label it ‘On the Job… c. Discuss 2 new terms (define and apply) presented throughout the chapter ). Label it ‘New Meanings’ d. In the most simple and straight forward approach, conduct the Case Activity scenario presented at the end of the chapter). Label it ‘A Quick Activity’ e. Implications/Application/Utility – share a high level analysis of what these parts (a thru d) imply for you as a future Senior VP, VP, Director or Account Supervisor in public relations, strategist or specialist for your company, or company of your interest. Make an application only to the fashion industry. Label it ‘A Set of Implications’, ‘A Set of Applications’, or ‘The Utility’ f. Concluding thoughts: if you started your essay with a main ‘overarching question’ then answer it here. But that is not all, what do you suggest should be addressed from this point forward, what additional questions could be posed on this concept. Label it ‘Concluding Thoughts’

 

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Status NEW Posted 20 Jul 2017 07:07 AM My Price 10.00

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