AccountingQueen

(3)

$16/per page/Negotiable

About AccountingQueen

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Accounting,Algebra See all
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Teaching Since: Jul 2017
Last Sign in: 268 Weeks Ago, 1 Day Ago
Questions Answered: 5502
Tutorials Posted: 5501

Education

  • MBA.Graduate Psychology,PHD in HRM
    Strayer,Phoniex,
    Feb-1999 - Mar-2006

  • MBA.Graduate Psychology,PHD in HRM
    Strayer,Phoniex,University of California
    Feb-1999 - Mar-2006

Experience

  • PR Manager
    LSGH LLC
    Apr-2003 - Apr-2007

Category > Communications Posted 20 Jul 2017 My Price 5.00

product and pricing strategies in light of the economic downturn.

You are a team of marketing consultants. It is 2008 and the Great Recession has struck. One of your clients is Whole Foods Market (sometimes known as Whole Paycheck). WFM has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn. (There is a small vignette on WFM on page 535 of Kotler & Keller if you are unfamiliar with them)

In an essay:

  1. Advise WFM on the various approaches that could be taken to reducing price. Be sure to consider potential psychological impact of price reductions on WFM consumers.
  2. Based on the options outlined in part 1, recommend an approach and support with marketing theory.

Answers

AccountingQueen
(3)
Status NEW Posted 20 Jul 2017 03:07 PM My Price 5.00

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