QuickHelper

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About QuickHelper

Levels Tought:
Elementary,High School,College,University,PHD

Expertise:
Accounting,Applied Sciences See all
Accounting,Applied Sciences,Business & Finance,Chemistry,Engineering,Health & Medical Hide all
Teaching Since: May 2017
Last Sign in: 353 Weeks Ago, 2 Days Ago
Questions Answered: 20103
Tutorials Posted: 20155

Education

  • MBA, PHD
    Phoniex
    Jul-2007 - Jun-2012

Experience

  • Corportae Manager
    ChevronTexaco Corporation
    Feb-2009 - Nov-2016

Category > Accounting Posted 22 Jul 2017 My Price 8.00

Integrated Marketing Communications,

Please read the file I attached, look the background and complete the assignment.

Assignment:

  • Choose one brand and attach or cite links to examples 3 different promotional mix elements within one integrated communication campaign– not 3 digital media examples, but 3 forms of communication [cell phone pictures can be used as examples]. For each example identify [bullet point answers are fine]:
  • How do you see the campaign as integrated?

Identify the element of the promotional mix shown by each example and then address the following questions:

 

  • What demographic is being addressed
  • The media/location where the advertising/promotion occurred,
  • The message being conveyed,
  • At what point in the decision making process does the advertisement/promotion reach the consumer, and
  • Whether the focus is to build brand equity/awareness, drive trial/purchase or reinforce purchase.

Attachments:

Answers

QuickHelper
(10)
Status NEW Posted 22 Jul 2017 03:07 PM My Price 8.00

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