AccountingQueen

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  • MBA.Graduate Psychology,PHD in HRM
    Strayer,Phoniex,
    Feb-1999 - Mar-2006

  • MBA.Graduate Psychology,PHD in HRM
    Strayer,Phoniex,University of California
    Feb-1999 - Mar-2006

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Category > Health & Medical Posted 24 Jul 2017 My Price 5.00

Pharmaceutical Marketing and Market Behavior

Pharmaceutical Marketing and Market Behavior

Examine the economics of the pharmaceutical industry. Marketing accounts for a much larger portion of the expenses in the pharmaceutical industry than in other healthcare industries. The FDA lifted restrictions on TV ads for prescription drugs in 1997, ollowing manufacturers to advertise drugs without inclusing lengthy disclaimers explaining the often numerous side effects.

How has this regulatory change affected the market for pharmaceuticals?

Why do you think so much more money is spent on marketing drugs than on marketing surgery or psychotherapy? 

What is the role of pharmaceutical marketing within distribution control?

 

Answers

AccountingQueen
(3)
Status NEW Posted 24 Jul 2017 06:07 AM My Price 5.00

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