***CASE ANALYSIS STUDY*** *** 700 WORD REQUIREMENT *** *** APA FORMAT ***

Original writing, NO PLAGIARISM. Must use IN-TEXT CITATION.

Background on Pizza Hut:

Visit the company’s website to understand what a hybrid website looks like. That is, it includes elements of a transactional website and a promotional website (https://www.pizzahut.com/#/home).

·      Watch the Pizza Hut case video: http://www.viddler.com/embed/597eeeaf/?f=1&autoplay=0&player=full&disablebranding=0

·      Review the following online websites and articles:

·      “Pizza Power Report: 2014 State of the Industry,” Pizza TV, November 26, 2013, https://www.youtube.com/watch?v=A7-e_W0Hj0I

·      “Order’s Up for Pizza Hut’s Mobile Platform,” https://www.qsrmagazine.com/ , November 5, 2013

·      Susan Krashinsky, “Rogers Opens New Door for Advertisers: ‘Geofences’ Technology Will Allow Retailers to Send Promotional Text Messages to Subscribers Who Pass by Their Stores,” The Globe and Mail, October 2, 2013

YOUR ASSIGNMENT

Based on the information provided, put yourself in the position of a marketing consultant brought in to the company to critically examine the company’s interactive website, and then formulate a set of well-developed and supported recommendations to the company’s senior leadership team. The recommendation should be logically presented, well-supported, and thoroughly vetted. 

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