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MBA.Graduate Psychology,PHD in HRM
Strayer,Phoniex,
Feb-1999 - Mar-2006
MBA.Graduate Psychology,PHD in HRM
Strayer,Phoniex,University of California
Feb-1999 - Mar-2006
PR Manager
LSGH LLC
Apr-2003 - Apr-2007
***CASE ANALYSIS STUDY***Â *** 700 WORD REQUIREMENT ***Â *** APA FORMAT ***
Original writing, NO PLAGIARISM. Must use IN-TEXT CITATION.
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Case Study - General Mills Warm Delights – Indulgent, Delicious, and Gooey!
1.    Read the case on pages 647-649 in your text.
2.    Watch the video supplement to the case at link: http://www.viddler.com/embed/f4b07f0b/?f=1&autoplay=0&player=full&disablebranding=0
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You have been asked to consult with the Warm Delight marketing team. They are specifically looking to grow this brand in terms of product line and brand extensions. In your suggestions, specify:
1.    The target market you would pursue with your plan
2.    The potential opportunities and hindrances of the target market
3.    How you would position or re-position Warm Delights in that market place
4.    The product changes would you recommend to increase sales of Warm Delights
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