Using the media as a tool can be powerful when promoting a health program. There are a number of steps that need to be taken in order to effectively disseminate a message out to the group you are trying to influence. Media advocacy and social marketing are useful resources a health educator can use in a number of different ways and for a number of different reasons. For example, social marketing may be used to influence individual behavior whereas media advocacy might be utilized when attempting to influence policy makers (CFOC, 2008).

1. Identify the steps you would take when designing a social media campaign (provide 5-6 steps, use your required readings as a guide, and use bold headings to clearly identify each step.)
2. Describe each step you identified and its importance when designing a media campaign.
3. Identify which of the Responsibilities and Competencies of a health educator a media campaign would address.
4. Describe at least 3 different budget strategies a health educator could use when implementing a health communication plan.

Length: 2-3 pages.

 

Patane, D. (2011). Social marketing theory. Retrieved August 1, 2016 from http://www.buzzle.com/articles/social-marketing-theory.html

Patane, D. (2011). Social marketing theory. Retrieved August 1, 2016 from http://www.buzzle.com/articles/social-marketing-theory.html

Society for Public Health Education (SOPHE). (2010). Responsibilities and competencies. Retrieved August 1, 2016 from http://www.sophe.org/careers/health-education-profession/seven-areas-responsibility-health-education-specialists/

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