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Elementary,High School,College,University,PHD
| Teaching Since: | May 2017 |
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MBA, PHD
Phoniex
Jul-2007 - Jun-2012
Corportae Manager
ChevronTexaco Corporation
Feb-2009 - Nov-2016
Enterprise Growth Plan Project Overview
Click the hyperlink below for a transcript of the video.
This is a course-length project and a cornerstone component of the course. You will be required to conduct company, industry, competitive and customer analysis, and then determine the appropriate growth path for Tesoro Corporation (U.S. Oil & Gas Refining Company).
http://tsocorp.com/about-tesoro/
The focus will be leveraging innovation as a key driver to achieve enterprise growth. Such innovation can be realized through new product line extensions, new services, new processes, business model innovation, or new market applications (to leverage the company's technology), new product uses, or new businesses based on breakthrough technologies. Also, be clear to pursue multiple options — do not be single-minded. Moreover, consider both top-line innovations (ways to increase revenue) and bottom-line innovations (ways to improve efficiencies and profitability).
The deliverable will be a 10– to 15–page submission. You will be expected to address each of the following:
While the page limit is capped at 10-15 pages, you can include relevant appendices that may help validate and justify your recommendations. Good luck!
Compose your finished enterprise growth plan a MS Word document (Arial, 11 pt, 1.5 spacing). The deliverable should be 10-15 pages in length.
Attachments:
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