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Category > Essay writing Posted 05 May 2017 My Price 12.00

MGT 4478: Managing in a Global Environment

Term Project
MGT 4478: Managing in a Global Environment
Troy University Section Four; Setting Up Shop:
Setting Up Shop:
Assume your organization is going forward with entering into the country you discussed in your country
study. They are now in the process of determining the more specific details of setting up business in that
country.
They have asked you to write a report on your recommendations as to how they should enter the
country, staff the operation, the type of international strategy they should use, and the marketing and
distribution strategy.
You are to use at least three additional sources to complete this assignment. PLEASE remember to cite
all your sources; proper citation of your sources is a requirement for this course. This assignment is to be
a minimum of 2 - 4 pages typed, font 12, double-spaced.
Please support all recommendations with sound reasoning and research.
You report must cover but not limited the following areas: Mode of Entry
o Pick the most appropriate mode of entry
o Discuss the pros and cons
o Support your decision with research
Human Resources
o Staffing Needs Management Lower-Level employees
o Staffing Approach Ethnocentric, Polycentric, or Geocentric
o Pay and Compensation
o Training and Development
o Union Concerns
Marketing
o Target Market & Market Segmentation
o Pricing
o Advertising Cultural Concerns & Barriers How will you address them o Competitor Marketing Analysis
Distribution
o Distribution Strategy
o Suppliers Use local, home country or a mix?
o Production facilities (if needed)
o Will you use outsourcing

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SuperTutor
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Status NEW Posted 05 May 2017 02:05 AM My Price 12.00

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