Miss Natalia

(14)

$20/per page/Negotiable

About Miss Natalia

Levels Tought:
Elementary,High School,College,University

Expertise:
Accounting,Business & Finance See all
Accounting,Business & Finance,Calculus,Computer Science,Environmental science,Health & Medical Hide all
Teaching Since: Apr 2017
Last Sign in: 360 Weeks Ago, 4 Days Ago
Questions Answered: 6064
Tutorials Posted: 6070

Education

  • Doctor of Education in Educational Leadership with a Specialization in Educational Technology
    Phoniex University
    Oct-1999 - Nov-2005

Experience

  • HR Executive
    a21, Inc.
    Nov-1998 - Dec-2005

Category > Business & Finance Posted 05 May 2017 My Price 3.00

How would you describe your product/brand’s competitive positioning?

Part 2 Marketing plan Need 2 pages

the product link https://www.kickstarter.com/projects/brentmorgan/superscreen

  • Segmentation & Targeting
    • In this section, you will identify different market/consumer segments and then select your target segment.
    • Identify three segments that exist in this market. Develop descriptive profiles/personas for each of these segments. Discuss demographic, geographic, psychographic, benefits sought, and situational & behavioral factors as relevant. Make sure you name your personas and provide some visual (image?) that represents each. I’ll paste an example at the end of this doc.
    • Pick one persona as your target segment and evaluate the factors that make this an attractive target market based on the criteria in the text. Document your sources and any assumptions made.
  • Positioning
    • How would you describe your product/brand’s competitive positioning? What product characteristics seems to be used to position the product? You can usually find these in the company's promotional materials (ads, videos, websites, social media, packaging, etc...). Words like "quality", "easy to use", and "value" are some examples.
    • Pick two of these characteristics/values and create a perceptual map to reflect the positioning.
    • Do you think the company is positioning the product correctly based on your target segment? Why or why not? What changes would you recommend (if any)?

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Answers

Miss Natalia
(14)
Status NEW Posted 05 May 2017 04:05 AM My Price 3.00

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