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| Teaching Since: | Apr 2017 |
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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
(200 words)
This week your reading included information on the ethical and legal aspects of using social media as a nutrition practitioner or as a paid spokesperson. To maintain your credibility, you need to be aware of these guidelines and make sure you are in compliance with them. To see how expert nutrition spokespeople comply with these guidelines, review a few of the following Twitter accounts and search for hashtags like #Ad, #Sponsor, #SponsoredTravel, or similar in their Twitter feed. Note - you may need to scroll through their feed a little, before you find tweets that are obviously sponsored.Â
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https://twitter.com/NutritionGoGo
https://twitter.com/sweetfoodie
https://twitter.com/michelledudash
https://twitter.com/tspcurry
https://twitter.com/tspbasil
https://twitter.com/karalydonRD
https://twitter.com/Katescarlata_RD
https://twitter.com/CarleneHEAÂ Â
https://twitter.com/JesicaLeaRDÂ
When you are ready, discuss your findings: Which accounts did you review? What types of ads or sponsored tweets did you find in their feed? What company do you think was paying this individual to post? Did the sponsored tweets link to a longer post? How did the tweets follow the ethical and legal guidelines? How do you feel this professional did, in maintaining his or her credibility as well as transparency?
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