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Elementary,Middle School,High School,College,University,PHD
Teaching Since: | Jul 2017 |
Last Sign in: | 272 Weeks Ago |
Questions Answered: | 5502 |
Tutorials Posted: | 5501 |
MBA.Graduate Psychology,PHD in HRM
Strayer,Phoniex,
Feb-1999 - Mar-2006
MBA.Graduate Psychology,PHD in HRM
Strayer,Phoniex,University of California
Feb-1999 - Mar-2006
PR Manager
LSGH LLC
Apr-2003 - Apr-2007
1. what does it tell you about integrating marketing communications? Name the social media you find most useful for making important purchase decisions and why you feel that way?
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2. Study the "Cognitive Learning Theories" section in ch. 4, what does it tell you about integrating marketing communications? Why is understanding these theories important to marketers? identify a company you think does a good job of this and why?
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3."Audience Definition and Profiling". Why is this information important as you develop your IMC Plan? Be specific and don't duplicate other students' answers...think about your chosen product.
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4. describes methods to learn about target audiences. Describe one research source you could use for your product choice and how it could be useful in developing your plan-include all URL's you refer to.
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