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Elementary,Middle School,High School,College,University,PHD
| Teaching Since: | May 2017 |
| Last Sign in: | 283 Weeks Ago, 1 Day Ago |
| Questions Answered: | 27237 |
| Tutorials Posted: | 27372 |
MCS,MBA(IT), Pursuing PHD
Devry University
Sep-2004 - Aug-2010
Assistant Financial Analyst
NatSteel Holdings Pte Ltd
Aug-2007 - Jul-2017
Bold and Italic part are required in report.. Need 3 pages
Organization
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This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause.
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You are to choose a business, non-profit or government organisation and go through the social market planning process as shown in the text on p. 847 (as follows:
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|
Mark |
|
|
Executive Summary – include the most important points covered in your assessment. |
2 |
|
The organisation you have chosen and academic literature support |
4 |
|
The program/campaign focus |
2 |
|
SWOT analysis |
4 |
|
Justification of an appropriate target market |
4 |
|
Product |
5 |
|
Price |
5 |
|
Place/distribution |
5 |
|
Promotion/communication |
5 |
|
Attention-grabbing message |
2 |
|
How will you evaluate the effectiveness of your message? |
1 |
|
Conclusion |
1 |
|
Total |
40 |
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