The next step you will take in developing your Business Plan is to complete the
competitor analysis (step 10) and the description of the management team (step 11).
Remember, in the description of the management team, place your chosen form of
ownership and why that form is preferred.
Competitor Analysis:
A. Existing Competitors
1. Who are they? Create a Competitive Profile Matrix Table 1: Competitive Analysis
FACTOR Products
Price
Quality
Selection
Service
Reliability
Stability
Expertise
Company
Reputation
Location
Appearanc
e Me Competito
Strength Weakness
rA Competito
rB Importance
to
Customer FACTOR Me Strength Weakness Competito
rA Competito
rB Importance
to
Customer Sales
Method
Credit
Policies
Advertising
Image Now, write a short paragraph stating your competitive advantages and disadvantages.
1. Strengths
2. Weaknesses
A. Potential Competitors. Companies that might enter the market
1. Who are they?
2. Impact on your business if they enter
Management and Organization
Who will manage the business on a day-to-day basis? What experience does that
person bring to the business? What special or distinctive competencies? Is there a plan
for continuation of the business if this person is lost or incapacitated?
If you’ll have more than 10 employees, create an organizational chart showing the
management hierarchy and who is responsible for key functions.
Include position descriptions for key employees. If you are seeking loans or investors,
include resumes of owners and key employees.
Professional and Advisory Support
List the following: Board of directors Management advisory board Attorney Accountant Insurance agent Banker Consultant or consultants Mentors and key advisors

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