Miss Natalia

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About Miss Natalia

Levels Tought:
Elementary,High School,College,University

Expertise:
Accounting,Business & Finance See all
Accounting,Business & Finance,Calculus,Computer Science,Environmental science,Health & Medical Hide all
Teaching Since: Apr 2017
Last Sign in: 266 Weeks Ago, 3 Days Ago
Questions Answered: 6064
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Education

  • Doctor of Education in Educational Leadership with a Specialization in Educational Technology
    Phoniex University
    Oct-1999 - Nov-2005

Experience

  • HR Executive
    a21, Inc.
    Nov-1998 - Dec-2005

Category > HR Management Posted 05 May 2017 My Price 10.00

Unit VI Scholarly Activity Marketing Plan: Marketing Strategy

Unit VI Scholarly Activity Marketing Plan: Marketing Strategy

 

 Product Strategies 

 

Place Strategies  

 

Pricing Strategies

 

 Promotional Strategies

 

This section of the Marketing Plan will assess the marketing strategies or the controllables to include the entire marketing mix (4 P’s). Think about the most effective strategies to use with an eye on the target market. Include your rationale and research to support your position. Additionally, you will include a discussion of whether the fictional company has a competitive advantage (or is better than its competitors) with respect to each area. Note: You will discuss competitive advantage four times and should be discussing each area separately. MBA 5501, Advanced Marketing 6 Product Strategies Explain the product characteristics including the product and/or service qualities, warranties, service contracts, packaging, and branding opportunities. Include rationale. Discuss whether the company has a competitive advantage with respect to product. Place Strategies Explain the entire channel of distribution from the manufacturer to the consumer. Think about how the channel aligns with the overall logistics and the location of the physical facility. Include rationale. Discuss whether the company has a competitive advantage with respect to place. Pricing Strategies Explain the pricing strategies and tactics to be used by your company. Research the various combinations of strategies that could be used by the company at different times. Include rationale. Discuss whether the company has a competitive advantage with respect to pricing. Promotional Strategies Explain the promotional mix to be used, thinking about personal selling, advertising, sales promotion, internet marketing, and publicity. Think about promotional mediums as well. Include rationale. Discuss whether the company has a competitive advantage with respect to promotion. Your APA formatted assignment should be a minimum of four (4) pages in length (not including the title and references pages), allowing for you to adequately discuss all four areas of the marketing mix. Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old. Information about accessing the Blackboard Grading Rubric for this assignment is provided below

 

Kotler, P., & Keller, K. L. (2012). Marketing management [VitalSource Bookshelf version] (14th ed.). Retrieved from https://online.vitalsource.com/#/books/9781323291016 

 

Answers

(14)
Status NEW Posted 05 May 2017 01:05 PM My Price 10.00

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