This week’s reading assignment discusses how to create appealing video
content. Search social media sites for an appealing promotional video for one of
your favorite products / services. Place the name of the product / service in the
chat room in the subject line. You can post the name of the product / service now
and post your response to the question by Thursday.
For your video, provide the following information: Name of the product / service
Website address
Target market
Product / service Positioning
Summary of the content of the video
Exactly what makes the content of the video appealing
Attach a copy of the video to your post
In responding to other students, identify at least one improvement that could be
made to the content of the video. Base your comments on any of the concepts
covered in modules 1 – 5.
Reading: Barker, A., Barker, D., Bormann, N., Zahay, D., & Roberts, M. (2013).
Social media marketing: A strategic approach (2nd ed.) Cengage Learning. ISBN:
978-1-305-50275-8

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