Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | May 2017 |
Last Sign in: | 245 Weeks Ago |
Questions Answered: | 19234 |
Tutorials Posted: | 19224 |
MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
Deliverable Length:Â 10 slides and 1,500 word script
Review the course scenario.
*********************************************************This assignment is based on the Sof-A-Logue scenario linked above.*********************************************************
Successful Messaging Sells
It is important to understand what you are selling before you can craft messages to target specific markets. The marketing P for product defines the features and benefits of the product that explains why a customer should buy your product.
Product strategy is a guiding step in the overall marketing plan. Choose the specific product on which you wish to focus for the final strategic marketing plan. To get the most out of this assignment, you are strongly urged not to recycle projects from past classes. The goal of the program is to apply marketing principles in various scenarios to prepare you for a career in marketing.
Your product line presentation to senior management will take place via video conferencing. You will need to prepare a PowerPoint presentation and an accompanying script in Word for the meeting.
Launching your Product
Your PowerPoint presentation and accompanying script will include the following:
Your assignment should be comprised of 2 files:
Please submit your assignment as a Word document in APA format using the attached TEMPLATE.
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