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Elementary,Middle School,High School,College,University,PHD
Teaching Since: | May 2017 |
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MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers.
1) Read the following two articles:2) Draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course.Â
In a separate 6- to 7-page Microsoft Word document
3) Explain which proposal best supports the marketing opportunities outlined by the firm's CEO. In other words, does targeting one or the other group make sense in light of either of the proposals you have just drafted?
4) Decide which (if either) of the strategies should be a part of your marketing proposal. Explain why and be sure to address each of the following:
By Tuesday, July 11, 2017, submit your paper to the W5: Assignment 2 Dropbox.
Save your document as SUO_HCM3006_W5_A2_LastName_FirstInitial.doc.
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