Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | May 2017 |
Last Sign in: | 246 Weeks Ago, 6 Days Ago |
Questions Answered: | 19234 |
Tutorials Posted: | 19224 |
MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
Directions
Part 2 - Using Marketing Channels and Price to Create Value for Customers
Learning Outcomes
Directions
General Submission Requirements
Refer to the grading rubric for the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Â
Any questions? Please post in the general discussion forum for Week 6.
Rubric Name: Weekly Writing Assignments Rubric
       CriteriaLevel 44 pointsLevel 33 pointsLevel 22 pointsLevel 11 pointLevel 00 pointsMarketing Concept #1Student exhibits a high level of understanding of the first marketing concept in this writing assignment and can precisely apply the concept to a real product.
Student exhibits a good level of understanding of the first marketing concept in this writing assignment and can generally apply the concept to a real product.
Student exhibits an average level of understanding of the first marketing concept in this writing assignment, but may not have been able to apply the concept to a real product effectively.
Student exhibits a poor understanding of the concept and cannot  demonstrate the concept's applicability to a real product.
Student did not attempt or effort was off track. Â
Marketing Concept #2Student exhibits a high level of understanding of the second marketing concept in this writing assignment and can precisely apply the concept to a real product.
Student exhibits a good level of understanding of the second marketing concept in this writing assignment and can generally apply the concept to a real product.
Student exhibits an average level of understanding of the second marketing concept in this writing assignment, but may not have been able to apply the concept to a real product effectively.
Student exhibits a poor understanding of the concept and cannot  demonstrate the concept's applicability to a real product.
Student did not attempt or effort was off track. Â
Marketing Concept #3Student exhibits a high level of understanding of the third marketing concept in this writing assignment and can precisely apply the concept to a real product.
Student exhibits a good level of understanding of the third marketing concept in this writing assignment and can generally apply the concept to a real product.
Student exhibits an average level of understanding of the third marketing concept in this writing assignment, but may not have been able to apply the concept to a real product effectively.
Student exhibits a poor understanding of the concept and cannot  demonstrate the concept's applicability to a real product.
Student did not attempt or effort was off track. Â
Marketing concept #4Student exhibits a high level of understanding of the fourth marketing concept in the writing assignment and can precisely apply the concept to a real product.
Student exhibits a good level of understanding of the fourth marketing concept in this writing assignment and can generally apply the concept to a real product.
Student exhibits an average level of understanding of the fourth marketing concept in this writing assignment, but may not have been able to apply the concept to a real product effectively.
Student exhibits a poor understanding of the concept and cannot  demonstrate the concept's applicability to a real product.
Student did not attempt or effort was off track. Â
Grammar, composition, adherence to submission requirements, effective use of referencesStudent submitted a professional document with no typos or grammatical errors. Â Assignment adheres all all submission requirements outlined in the syllabus. Student demonstrated superior research and referencing skills and uses a college-level style guide.
Student submitted a  good document, may have a few typos or grammatical errors.  Assignment adheres to all submission requirements outlined in the syllabus.  Student demonstrated adequate research and referencing skills, but may have some issues with attribution of statements of facts or others' opinions, uses a college-level style guide.
Student submitted an acceptable document, may have an unacceptable number of distracting typos or grammatical errors. Â Assignment does not adhere to all submission requirements outlined in the syllabus. Â Student demonstrated poor research and referencing skills leaving most statements of facts and others' opinions unattributed, and attributions may not be in the form of a college-level style guide.
Student submitted a poor document, typos and grammatical errors very distracting to the reader. Â Assignment does not comply with most submission requirements as outlined in the syllabus. Students does not demonstrate any research and referencing skills. Â Writing style needs significant help. Â Suggest student seek the services of UMUC's Effective Writing Program before submitting further assignments.
Student does not submit a writing assignment on time or in an acceptable format. Â
Overall ScoreLevel 514 or moreLevel 411 or moreLevel 38 or moreLevel 25 or moreLevel 10 or moreÂ
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