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Elementary,Middle School,High School,College,University,PHD
Teaching Since: | May 2017 |
Last Sign in: | 249 Weeks Ago |
Questions Answered: | 19234 |
Tutorials Posted: | 19224 |
MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
This week we review several topics, including market segmentation and we read a couple articles about the Baby Boomer generation. Marketers develop specific marketing strategies for this segment of the population because they create the largest, and growing demand for healthcare services.
Select a healthcare service, within a hospital or provider practice and write a marketing direct mail postcard message. In your message, include how would you demonstrate value to this Baby Boomer segment? Also, include a call to action (i.e. what do you want them to do).
How would you alter the message for a younger generation (e.g. ages 20 - 30)?
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