Dr Nick

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About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 245 Weeks Ago, 6 Days Ago
Questions Answered: 19234
Tutorials Posted: 19224

Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Marketing Posted 04 Aug 2017 My Price 14.00

a marketing organization that has taken on a new client.

Competency

Investigate and modify workplace visual media communication to enhance efficiency in completing tasks.

Instructions

You work for a marketing organization that has taken on a new client. The new client is originally an American company which targets American clients. However, with the current trends, this company realizes it needs to extend into global operations.

Your task is to create two logos for this new client and submit a video presentation for the marketing team to review. Create an original, American-style logo, and then create a more globalized version of that logo. Since most of the company's global clients come from India, design the global logo to reflect the visual preferences that might appeal to that specific global audience. When designing the logos, utilize the following visual communication elements:

  1. Logo size
  2. Logo color scheme
  3. Logo symbols/symbolism
  4. Logo iconic meaning

The marketing team has specified that the video presentation should be less than three minutes in length, and be created using a screen share to show both your visuals and audio analysis, and that it be uploaded to YouTube for easy accessibility. They have also sent an email stating the following items need to be addressed:

  • The main objective is to present your two logos and address how they strategically and effectively use the visual communication elements itemized.
  • Be sure to compare and contrast how differently American and Indian target audiences may respond to these logos.
  • Discuss why your marketing organization should consider the importance of using the visual elements you visually designed for these logos.

Note: You may use any visual and audio screen sharing tool to make the videos; if you do not have a preferred tool, an Internet search will provide a number of free versions to choose from.

Grading Rubric

Answers

(3)
Status NEW Posted 04 Aug 2017 11:08 AM My Price 14.00

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