Dr Nick

(3)

$14/per page/Negotiable

About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 248 Weeks Ago, 4 Days Ago
Questions Answered: 19234
Tutorials Posted: 19224

Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Marketing Posted 04 Aug 2017 My Price 12.00

the five stages of the consumer buying decision process

What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?

DOES NOT HAVE TO BE MORE THAN 100 WORDS AND NO FORMAT

The five stages in the of the consumer buying process according to Kerin and Harley (2016) are:

  • Problem recognition, "perceiving a difference between a person’s ideal and actual situations big enough to trigger a decision" (p. 88)
  • Information Search: searching for information for decisions making through internal and external processes
  • Alternative Evaluation: “clarifies the problem for the consumer by (1) suggesting criteria to use for the purchase, (2) yielding brand names that might meet the criteria, and (3) developing consumer value perceptions” (p. 89)
  • Purchase decision: evaluating the two-final decision” from whom to buy and when to buy” (p. 90)
  • Post Purchase behavior: “product, the consumer compares it with his or her expectations and is either satisfied or dissatisfied” (p. 90)

Kerin, R. A., & Hartley, S. W. (2016). Marketing: The core (6th ed.). Boston, MA: McGraw-Hill. ISBN-13: 9780077729035

Answers

Dr Nick
(3)
Status NEW Posted 04 Aug 2017 11:08 AM My Price 12.00

Hel-----------lo -----------Sir-----------/Ma-----------dam-----------Tha-----------nk -----------you----------- fo-----------r u-----------sin-----------g o-----------ur -----------web-----------sit-----------e a-----------nd -----------acq-----------uis-----------iti-----------on -----------of -----------my -----------pos-----------ted----------- so-----------lut-----------ion-----------.Pl-----------eas-----------e p-----------ing----------- me----------- on----------- ch-----------at -----------I a-----------m ----------- on-----------lin-----------e o-----------r i-----------nbo-----------x m-----------e a----------- me-----------ssa-----------ge -----------I w-----------ill-----------

Not Rated(0)